Weekender: ‘Superman’ takes over Roku with first-to-market search integrations

Signup Weekender July​ 12,​ 2025 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Campaign Monitor AI ate your traffic AI overviews are gutting search. Learn how top brands are using email to fight back. Read the article. 'Superman' takes over Roku with first-to-market search integrations The integration includes key placements on the CTV platform, a voice query activation and a content hub all themed around the DC superhero blockbuster. How Alaska Airlines found a $100M revenue opportunity with Google's Meridian Adswerve identified an 11% projected increase in addressable advertising revenue by using Google's open-source marketing mix model. Unilever debuts AI-driven design unit to wean brands off TV-first model Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like Google's Veo 3.  Sponsored Content by Industry Dive [Marketer’s guide] Content marketing in a zero-click world Whether it’s on search or social, today’s audiences expect instant gratification in as few clicks as possible. Update your approach to meet their demands. Read now. Adidas unites superstars across music, sports, fashion in culture play Produced by Johannes Leonardo, the campaign celebrates the Superstar sneaker and features Samuel L. Jackson, Missy Elliott and more. Digital marketing statistics of 2025: H1 by the numbers As CMOs struggle to plan for the future, digital video may provide hope. Sprite leans into Gen Z's love for spicy flavors with global campaign Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the "Hurts Real Good" push. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How CMOs tackled challenges in H1 2025 — and what they must do next Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars and artificial intelligence. Deep Dive 7 successful marketing campaigns that met 2025's chaos with determination As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart. Best Practices for Maximizing Marketing ROI Shrinking budgets, leaner teams, and tighter deadlines are the new normal. Discover how to leverage your data to keep up in this webinar. Watch Now Best of What We're Reading Food Dive Nutella maker Ferrero to buy WK Kellogg for $3.1B TechCrunch As X loses its CEO, daily usage is down and competition is growing Bloomberg Influencers Urged to Steer Clear of Hot Topics During US Immigration Crackdown The Wall Street Journal Yaccarino’s Break From Musk Was Months in the Making Ad Age Cannes Lions updates awards standards following string of controversies Digiday In Graphic Detail: AI platforms are driving more traffic — but not enough to offset ‘zero-click’ search Suggest a story we should read Upcoming Events 16 JUL Webinar | noon ET Mapping B2B Content to Each Stage of the New Sales Funnel Presented by Industry Dive 24 JUL Webinar | 2 p.m. ET What Today’s Teens Demand From Brands—And How to Earn It Presented by studioID and TeenVoice Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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