Weekender: Liquid I.V. refreshes brand to stand out in evolving hydration market

Signup | Forward Weekender May​ 4,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID Win Customers in Today's Ad Game With retail-agnostic media platforms, brands can gain much more valuable customer information beyond traditional ad buys and single-retailer media networks. Find out how in this infographic.   Liquid I.V. refreshes brand to stand out in evolving hydration market The Unilever brand's new visual identity is accompanied by a lively 60-second spot in which two hikers fly as if propelled by water-powered rocket boots. Skittles raffles off rent-free NYC micro-apartment The apartment sweepstakes promotes a new Littles product and coincides with the launch of new global branding by the candy company. Estée Lauder boosts generative AI ambitions with expanded Microsoft deal The deal follows a similar partnership with Coca-Cola and arrives as the tech giant makes its Copilot AI companion available to all advertisers. Sponsored Content by GSTV Beyond the living room: Why video on-the-go is linear TV’s perfect partner Unlocking on-the-go potential: redefining TV advertising. How McDonald's and Burger King diverge on value-driven messaging Price-conscious consumers are forcing the QSR giants down different paths around how to advertise value and invest in their marketing. Fanta reimagines nostalgic 'Wanta Fanta' platform to reach Gen Z Created with WPP Open X and led by Majority, the campaign encourages younger consumers to indulge in what they want amid the daily hustle. From Our Library Webinar - on demand How CPG Brands Can Reach Consumers at Scale and Drive Impact with Contextual Commerce Custom content for Chicory Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Playbook How to Boost Ad Reach and ROI in a Cookie-Less Market Custom content for Yelp View all resources Best of What We're Reading Digiday Google and DOJ attorneys begin closing antitrust arguments CX Dive Starbucks’ mobile ordering is so popular, it’s slowing some orders down CNBC Apple announces largest-ever $110 billion share buyback as iPhone sales drop 10% Retail Dive Hanna Andersson taps Apple vet as chief brand officer CNBC Peloton CEO Barry McCarthy to step down, company to lay off 15% of staff as it looks to refinance debt Bloomberg Apple’s Earnings Come With a Low Bar and Big Buyback Hopes Suggest a story we should read Upcoming Events 08 MAY Webinar | 2 p.m. ET How Omnichannel Marketing Drives In-Store Results Presented by studioID and Criteo 15 MAY Webinar | 2 p.m. ET How to Craft Personalized Connections in Health Marketing Presented by studioID and Quad Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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