Weekender: Edgewell, Ford on preserving an innovative streak in times of constraint

Signup | Forward Weekender Oct.​ 21,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Semrush Monitor your rivals 24/7 with EyeOn Don’t let your competitors move behind your back. Go test EyeOn competitive tracking and get alerts direct to your inbox. Can’t believe it? Try EyeOn for free!   Edgewell, Ford on preserving an innovative streak in times of constraint Execs at Advertising Week New York spoke on making the most of disruptions like the pandemic, which brought successful product launches for Schick. What Taco Bell and DoorDash learned about loyalty through collaboration Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York. TikTok unveils Out of Phone OOH ad solution for brands L'Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more. Sponsored Content by Kaleyra Holiday guide for mobile marketers Check out campaigns and strategies used by top brands to reach consumers on mobile this holiday season. Download the guide. Q&A State Farm's marketing head on 'lightning-in-a-bottle' Kelce-Swift stunt Marketing Dive caught up with Alyson Griffin at Advertising Week New York to discuss a Swiftie play that saw "crazy" engagement on X. What Wendy's global CMO Carl Loredo learned from Taylor Swift The executive explained how fandom, value and nostalgia come together for the QSR chain during an Advertising Week New York discussion. How General Mills refreshed its fruit snack brands to fend off disruptors Splashier assets and sonic branding experiments seek to help brands like Gushers stand out on the social media age, execs said at Advertising Week. Netflix expands advertising opportunities, adds live sports sponsorships T-Mobile, Nespresso and Frito-Lay's Smartfood were revealed as new sponsors for the streamer at Advertising Week New York. Featured Resources Sponsored Content by EX Squared Future-Proof Your Business [Webinar] Why Your Innovation Strategy Might Be Costing More Than You Think. [Blog] Fail Faster And Fail Forward - Failure as a learning experience, a step on the path to success. [Video] Launching A New Digital Product? Don't Spend A Dime Until You Watch This Video. From Our Library Survey Report The Role of Loyalty in Getting and Keeping Customers Custom content for Cardlytics Playbook Prioritize AI Data Quality to Optimize Customer Personalization Custom content for Twilio Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab View all resources Best of What We're Reading CNBC Net neutrality, blunted under Trump, may soon be revived The Wall Street Journal Top Crypto Brands Step Up Their Pitches to Consumers and Lawmakers Ad Age B Corp agencies demand Havas be stripped of certification following Shell win Retail Dive Toy retail rides pop culture wave to new heights The New York Times Netflix Adds 9 Million Subscribers in Third Quarter CNBC Shein, the fast fashion darling mulling a U.S. IPO, opens up about forced labor, data privacy Suggest a story we should read Upcoming Events 26 OCT Webinar | 11 a.m. ET The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Presented by studioID and Wunderkind 01 NOV Webinar | 2:30 p.m. ET How AI-Powered Insights Are Helping Multi-Location Brands Beat the Competition Presented by studioID and Chatmeter 02 NOV Webinar | 11 a.m. ET The Marketing Leader’s Guide to Getting Started With AI Presented by studioID and Informa Tech DDG 09 NOV Webinar | 2 p.m. ET Reimagine Frontline Productivity for Retail Success Presented by studioID and Slack Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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