April 24 - AB InBev puts 2 execs on leave amid uproar | TAG Heuer celebrates its heritage with Ryan Gosling

TAG Heuer revs up unending car chase with Ryan Gosling, Vanessa Bayer; What the numbers say about the potential impact of a TikTok ban; Mattel to launch peer-to-peer marketplace for digital collectibles; Apple boosts services pitch with savings account, AR/VR headset perks View online | Signup | Forward

Daily Dive April​ 24,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Using Data to Personalize Advertising Reaching consumers who receive hundreds of advertising messages every day is a huge challenge. Hear from experts on how to break through in a memorable way with data in this webinar.   AB InBev puts 2 execs on leave after furor over transgender influencer Marketing executives Alissa Heinerscheid and Daniel Blake oversaw a controversial collaboration with Dylan Mulvaney. TAG Heuer revs up unending car chase with Ryan Gosling, Vanessa Bayer The luxury watch brand is celebrating 60 years of its iconic Carrera model with a five-minute, star-studded spot celebrating its racing heritage. What the numbers say about the potential impact of a TikTok ban The platform's influence remains strong, but any shift in the ecosystem could spell trouble for marketers, a report from Measure Protocol suggests. Sponsored Content by Vevo Music television leads in FAST viewership Vevo brought music videos back to the living room and now the world’s biggest artists are attracting more viewers than some of the most popular shows on TV. Vevo TV by the numbers. Mattel to launch peer-to-peer marketplace for digital collectibles The toymaker is advancing its digital collectibles space as other brands have experimented with virtual good launches and marketplaces. Apple boosts services pitch with savings account, AR/VR headset perks The tech giant now offers additional incentives to use its Apple Card and is building a slew of apps and services for its forthcoming mixed-reality device. Read more news Featured Resources Sponsored Content by Video Advertising Bureau 3 New VAB Insights on Streaming – Download Now Subscription Churn - The latest data and trends, as well as insight into how it creates ad opportunities for marketers. Content Discovery – New stats, insights on viewer behaviors and a look at how streaming platforms are growing their viewership. The Truth About CTV Ad Fraud – What it is, what it is not - plus how it impacts advertisers. From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Trendline The marketing transition to retail media platforms Supported by LiveRamp Trendline Inside the changing data landscape in marketing Supported by Habu Inc Trendline The latest marketing strategies in banking Supported by FedEx Survey Report 5 Consumer Trends Marketers Need to Know Custom content for Vibes View all resources What We’re Reading Digiday How the social traffic that gave life to BuzzFeed News ultimately led to its demise Adweek Google’s Latest AI Ad Tool Stirs Fresh Transparency Concerns for Marketers Bloomberg Marijuana’s Unrestricted Advertising Is Raising Concern Across the US Retail Dive Snap’s chief marketing officer is moving to Levi’s Suggest a story we should read Upcoming Events 27 APR Webinar | 1 p.m. ET Demand Gen in a Downturn: Top 3 Channels and Associated Tactics to Invest In Presented by Industry Dive and Content Marketing Institute 27 APR Webinar | 3 p.m. ET How to Meet Grocery Shoppers Where They Are Presented by studioID and Chicory 03 MAY Webinar | 2 p.m. ET How to Start Prioritizing Connected Work in 2023 Presented by LeapPoint and Adobe Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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