Weekender: Twitter growth prospects flatten, but few are spared from pummeling digital downturn

Signup | Forward Weekender Nov.​ 12,​ 2022 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Adobe Your definitive guide to lead nurturing Learn the essentials of lead nurturing and how to create a welcoming environment for potential customers. Download the Ebook now.   Industry Dive is now officially an Informa Group company. You can read the announcement and see our updated privacy policy. Twitter growth prospects flatten, but few are spared from pummeling digital downturn Insider Intelligence cut its full-year and 2024 spending forecasts, with even darling app TikTok seeing its outlook dwindle. Southern Comfort creates shot glass pants for Thanksgiving The black drawstring pants debut in time for holiday gatherings and boast a pocket tailored to hold a shot glass for drinking whiskey. Daniel Craig cuts loose in Paris for dancy new Belvedere ads Spots directed by Taika Waititi reveal a more rebellious, fun side of the actor following the end of his run as James Bond.  Sponsored Content by Marketing Dive’s studioID Incentivizing holiday consumers with digital gift cards Gift cards are a sales differentiator, helping businesses motivate consumers to make time-sensitive purchases, especially during the holidays. Learn why implementing a rewards program should be a top priority in this playbook. Miller Lite taps into the holidays with Tree Keg Stand The light beer is looking to maintain the momentum from a strong third quarter with a slew of holiday novelty products. Anheuser-Busch buys Major League Pickleball team as sport booms The brewer becomes a founding partner of the league, granting it control over one of the league's expansion teams. Amazon expands wellness biz with Planet Fitness tie-up The Gen Z-heavy promotion includes a TikTok challenge and offers new Black Card members a free Amazon Halo View fitness tracker. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive As retailers sell more ads, marketers' frustrations and fears grow Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants. Featured Resources Sponsored Content by Video Advertising Bureau New Insights on Video Measurement, FAST and Brand Growth [Booklet] New Release! Why all video impressions aren’t created equal and what it means for cross-platform video measurement [Marketer’s Guide] 4-part series answering common questions about Free Ad-Supported Streaming TV (FAST) [Marketer’s Guide] 6 marketing strategies to successfully navigate brands through economic downturns Best of What We're Reading Ad Age Elon Musk warns Twitter could file for bankruptcy BBC News KFC apologises after German Kristallnacht promotion Deadline Chris Rock To Be First Comedian To Perform Live On Netflix The Wall Street Journal How Many People Are Watching ‘Thursday Night Football’? That Is Up for Debate Barron’s Trade Desk Stock Falls After Strong Quarter as Guidance Misses Estimates The Wall Street Journal Elon Musk Tries to Convince Wary Advertisers to Stay on Twitter Suggest a story we should read Upcoming Event 15 NOV Webinar | 2 p.m. ET Doubling Down on First-Party Data While Navigating Evolving Privacy Standards Presented by studioID and BlueConic Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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