Weekender: Campaign Trail: DirecTV tackles football, ‘Real Housewives’ fandoms

Signup | Forward Weekender Sept.​ 10,​ 2022 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Attest The Impact of Inflation on Food Brands Of all the categories affected by inflation, food has been the hardest hit. In the US, prices are rising at a rate of over 1% each month. How will this affect your brand? Attest’s US F&B Report has the answers.   Column Campaign Trail: DirecTV tackles football, 'Real Housewives' fandoms The latest iteration of the brand's "Get Your TV Together" campaign unites live sports and reality TV to highlight its value proposition. Wendy's latest 'Rick and Morty' crossover opens portal to Uber Eats Delivery continues to be a focus of the partnership as the reference-heavy Adult Swim series enshrines its place in the pop culture conversation. Amazon ads top engagement ranking, but TikTok holds innovation crown Consumers surveyed by Kantar favored "real-world" advertising for the third year running, but brand investment plans remain focused on digital. MARKETING DIVE TRENDLINE Inside the ad transition to retail media platforms Retail media generates billions for companies that can spin their shopper data into robust advertising networks. Explore how companies like Target successfully utilize these platforms in this Trendline. Starburst beams TikToks into space to engage Gen Z A hashtag challenge around the question "How do they make Starburst taste so juicy?" follows the brand's first TV spot for its core product since 2015. Pepsi's branded tiny home delivers tricked-out NFL fan cave The Pepsi 18 Week Pack is part of a sweepstakes run through Instacart, an increasingly important e-commerce partner for the longtime league sponsor. Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads A star-studded campaign subverts "Be Like Mike" sports marketing tropes to instead encourage up-and-comers to focus squarely on themselves. From Our Library Webinar - on demand Are You Set for Holiday Shopping? Custom content for InMobi Trendline How retailers drive consumer loyalty in 2022 View all resources Best of What We're Reading Adweek Queen Elizabeth II Dies, Mourning Period Begins The Wall Street Journal Facebook Parent Meta Platforms Cuts Responsible Innovation Team Bloomberg Google Pays ‘Enormous’ Sums to Maintain Search-Engine Dominance, DOJ Says The Wall Street Journal Elon Musk Allowed to Amend Twitter Countersuit to Add Whistleblower Claims Grocery Dive Instacart buys e-commerce tech provider Rosie CNBC Facebook login button disappearing from websites on privacy concerns Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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