Weekender: Absolut mixes cocktail personalities in biggest campaign in over a decade

Signup | Forward Weekender June​ 11,​ 2022 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Trackonomics Automation tool for publishers to increase their revenue Need a solution to protect, streamline and optimize your affiliate programs, as well as grow your commerce content? Get started with Trackonomics.   Absolut mixes cocktail personalities in biggest campaign in over a decade Pam Forbus, CMO of parent company Pernod Ricard North America, explains how the multiyear effort serves as a metaphor for a fraught global moment. How Netflix's potential acquisition of Roku would affect CTV advertising A deal, which Business Insider reports is being discussed, could offer "synergy upon synergy" by combining Netflix's content with Roku's ad platform.  Q&A PepsiCo's head of esports on leveling up an 'always-on' strategy A tie-up between Rockstar Energy and esports organization NRG reflects how the marketer is deepening ties to stakeholders as gaming grows in popularity. PepsiCo's Bubly illustrates importance of LGBTQ chosen families for Pride A video short calls attention to how safe spaces form bonds in the community, while the brand is issuing financial grants to struggling venues. McDonald's hosts marketing boot camp with nonprofit to diversify talent pipeline Participants will operate a pop-up agency and have the opportunity to interview for positions with Wieden + Kennedy and The Golin Group. Featured Resources Sponsored Content by StackAdapt Programmatic Must-Reads: How To Develop a Business Case for Programmatic The Ultimate Guide to Contextual Advertising Your Guide to Programmatic Audio From Our Library Webinar - on demand Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022 Marketplacer Infographic The Grocery World Is Changing: Here’s How to Get on Board Salesforce Playbook The Top 5 Ways Retailers Can Improve Their Checkout Experience Bolt Playbook A Translation Solution that Grows with Your Content Smartling Playbook How DTC Brands Can Optimize Growth Through Inflation Scalefast View all resources Best of What We're Reading Digiday 'Never going to explain the world of crypto with OOH': Why crypto companies are focused on billboards for brand awareness, legitimacy The Wall Street Journal Facebook Rethinks News Deals, and Publishers Stand to Lose Millions in Payments TechCrunch UK’s antitrust watchdog finally eyes action on Apple, Google mobile duopoly AP News Facebook fails again to detect hate speech in ads Digiday ‘Forecasts on quicksand’: Ad spending slows as advertisers wade through economic uncertainty Ad Age How LGBTQ+ TikTok influencers navigate Pride Month campaigns Suggest a story we should read Upcoming Events 16 JUN Webinar | 2:00PM ET Building a TikTok Strategy That’s Right for Your Brand Presented by StudioID and Khoros 23 JUN Webinar | 2:00PM ET Essential Strategies & Tips for Working with Walmart.com Presented by StudioID and WhyteSpyder Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip