Weekender: Martin Sorrell on how S4 Capital is disrupting the legacy agency model

Signup | Forward Weekender June​ 12,​ 2021 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Adobe Reimagine your commerce strategy Learn how today's leading brands are changing e-commerce. Register now.   Your opinion matters. We've officially kicked off our third annual Marketing Dive reader survey and we want to hear from you. The feedback you provide will directly inform the journalism you see in the newsletter and on our site. The survey should take about five minutes to complete and will help us serve you better. Plus, all respondents will be entered to win a $200 gift card of your choice. Take the survey If you've already completed the survey, thank you. We look forward to reviewing your responses. Thanks again for reading, supporting, and trusting our publications. Sean Griffey CEO Industry Dive Twitter | Email Martin Sorrell on how S4 Capital is disrupting the legacy agency model Three years into his post-WPP venture, the ad world titan explains why his company is prepared for a digital-only future and how it's addressing post-pandemic challenges. Burger King trolls Chick-fil-A with LGBTQ donations during Pride The latest escalation of the chicken sandwich wars is a not-so-subtle dig at a company with a history of donating to anti-LGBTQ charities. Heinz, Burger King reward Waze users driving at the speed of ketchup Drivers will receive traffic-activated ads in Waze, and some going 0.045 km per hour will get a digital coupon for an Impossible Whopper. Sponsored Content by Marketing Dive's studioID How to avoid hidden marketing design stressors Today's marketers don't have the luxury of time, and protecting deadlines and reputations must be a top priority. Learn how to streamline the design process in this new playbook. Skittles launches 'QueeR codes' to spotlight LGBTQ creators during Pride The Mars Wrigley brand worked with agency ICF Next to commission LGBTQ artists to paint murals that link consumers to content and resources. Apple doubles down on privacy, further complicating tracking and targeting Also previewed at the company's WWDC event was a FaceTime upgrade to help it compete in a videoconferencing market accelerated by the pandemic. Domino's revived Noid hops on NFT trend The pizza brand will auction "Noid's Failed Tools" that appeared in a TV spot that brought back the infamous brand icon for the first time since 1995. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive The business of normalizing taboo topics From periods and acne to sex toys and toilet plungers, DTC brands are out to disrupt every eyebrow-raising industry under the sun.   BROUGHT TO YOU BY — EY How to prepare for a cookie-less world EY Consulting's new 7 step model shows marketers how to be ready for a cookie-less world. Learn more.   From Our Library Playbook Five Reasons to Outsource Digital Development to Increase Brand Value Mutual Mobile Playbook What Brands Need to Know to Capitalize on eCommerce Gains Honey Playbook The Zen Guide to Creative Automation: 5 Mindful Practices for the Brand Marketer Bynder View all resources Best of What We're Reading Bloomberg TikTok Charges Up to $2 Million a Day for Top Advertising Spots Adweek Lincoln Financial's Brand Repositioning Focuses on Consumer Confidence Concerns Ad Age Twitch expands brand sponsorships on non-esports content The Drum Why Unilever localized Pride push to 5 US cities ranked worst for LGBT+ people WECT Mattel releases new Barbie doll line made of recycled plastic Ad Age Why Carolyn Everson left Facebook and what it means for advertisers Suggest a story we should read Upcoming Events Untapping YouTube's Unparalleled Advertising Potential May 15, 2021 - May 15, 2021 | Webinar 2pm ET Unlocking Personalization Using Customer Data June 16, 2021 - June 16, 2021 | Webinar 2pm ET Optimize Your Brand Language to Get the Message Right Every Time June 17, 2021 - June 17, 2021 | Webinar 2pm ET Digital Transformation: Have Gift Cards Been Left Behind? June 23, 2021 - June 23, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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