Weekender: Campaign Trail: Klarna's oddball ads spotlight Swedish roots, outlandish quirk

Signup | Forward Weekender Aug.​ 1,​ 2020 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Marketing Dive Brand Studio 5 Steps to Achieving Data Analytics Agility Having a holistic view of customers with real-time data is what allows marketers to have true agility. Discover the biggest roadblocks to data agility for marketers and how to avoid them in this playbook.   Column Campaign Trail: Klarna's oddball ads spotlight Swedish roots, outlandish quirk The payment service debuts its biggest U.S. effort with 15 new spots spliced from Swedish cinema, shoppable ads and a gaming integration. 45% of consumers have changed brand preferences during pandemic, study finds Consumer preferences are shifting in support of brands that prioritize the health of consumers and employees, as well as advancing diversity and inclusion. Wix admits its ads annoy with campaign centered on outlandish viewer complaints Shot in-house and with Wix employees, the website builder brand's latest marketing effort acts as a mea culpa to win back online haters. Face masks in ads viewed favorably by consumers, study says When ads have subtle mentions of masks, 48% of viewers expressed positive sentiment toward a brand, while 33% reacted negatively and 19% had neutral or mixed feelings.  Domino's sets up virtual film festival rewarding fans for making home videos While lighthearted, the concept recognizes that the pandemic may keep people cooped up for several more months, driving demand for creative outlets. Walmart fortifies fledgling ad platform with omnichannel analytics offering Procter & Gamble, Mondelēz and Clorox beta tested Performance Dashboards, which could better position the retailer against rivals like Amazon and Google. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Back-to-school marketing is more somber under COVID-19, but carries silver linings Ads addressing activism, mental health and remote learning arrive in place of typically sunny seasonal fare, but they might resonate more with grounded Gen Z teens.  From Our Library Playbook 3 Ways Interactive Guided Shopping Delivers the Future of Authentic Personalization By Brand Studio View all resources Best of What We're Reading Digiday ‘Anything that will jump-start the market’: TV networks, agencies discuss upfront ‘share’ deals to address advertiser commitment issues The Verge Jeff Bezos can’t promise Amazon employees don’t access independent seller data Campaign Burger King clears the air: Chain says it has not pulled its flatulent cow campaign Digiday ‘The sky hasn’t fallen’: Publishers’ programmatic revenues vault back up in June and July The New York Times Ben & Jerry’s Radical Ice Cream Dreams The Wall Street Journal Marketers Experiment With TV Ads in Console Videogames Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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