Weekender: Target, Mars, Volkswagen join Facebook ad boycott as list tops 240 brands

Signup | Forward Weekender July​ 4,​ 2020 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Marketing Dive Brand Studio Preparing for an Uncertain Back to School Season COVID-19 has disrupted business as usual, and back to school planning for retailers requires flexibility unlike ever before. Explore the most likely BTS scenarios and how to prepare in our playbook.   Target, Mars, Volkswagen join Facebook ad boycott as list tops 240 brands Molson Coors will pause advertising on Facebook, Instagram and Twitter, while Anheuser-Busch doesn't plan to participate in the boycott "as of now," per reports. Coca-Cola encourages shared meals in 1st ad since pandemic pause New creative comes one month after the beverage giant pledged to shift its digital strategy away from social media and toward real-time content. Gartner: CMOs prioritize brand strategy amid pandemic-related budget cuts Fifty-nine percent of CMOs predict their marketing budgets will lift in 2021, an outlook Gartner warns may be too optimistic during the pandemic. Opinion Why digital OOH advertising is especially effective right now Brands have an opportune moment to reach consumers as they reemerge from lockdowns, writes Xaxis' Roey Franco. Amazon's brand value tops $400B, while TikTok debuts on top 100 Companies investing in long-term marketing are managing to survive the pandemic and still add brand value, according to the latest BrandZ rankings. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Marketers' Facebook boycotts are just the 1st step toward change Ambitious pledges from companies like Unilever have the opportunity to spur real changes at Facebook and elsewhere. Stopping paid advertising is only one part of the solution, analysts said. From Our Library Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Trendline What You Need to Know About Data in Marketing Playbook 6 Ways Self-Service Kiosks Enhance the Customer Experience By Brand Studio View all resources Best of What We're Reading Adweek Investors Ask Nike, FedEx and PepsiCo to End Relationships With the Washington Redskins The Wall Street Journal Facebook Faces an Advertiser Boycott. Will Its Business Take a Hit? AP News Facebook to label all rule-breaking posts - even Trump’s Vox The real cost of Amazon MediaPost S4 Capital Buys Lens10, Taps Ex-Ogilvy CEO For Board Duty Adweek Milton Glaser, Graphic Designer Who Shaped Visual Identities of Countless Brands, Dies at 91 Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip