Weekender: Gen Z wants brands to be 'fun,' 'authentic' and 'good,' study says

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TRENDLINE The Latest Developments in Marketing Analytics Explore how companies like Reebok and Target are leveraging marketing data to boost customer loyalty, as well as leading trends in marketing analytics in this Trendline. Access now.   Gen Z wants brands to be 'fun,' 'authentic' and 'good,' study says With high expectations for digital experiences, 82% of the cohort say they trust a company more if it uses images of real customers in its advertising. Walmart hosts virtual summer camp, drive-in movies to keep families entertained Through experiences powered by its mobile app, the retailer aims to connect with working parents trying to keep their kids engaged this summer. Pandemic-related WFH policies spur burnout for 73% of marketers Stress and longer hours are pushing marketing professionals to seek new employment, a Fishbowl survey found. WPP's GroupM launches multicultural marketplace with 300 vetted publishers By making it easier for brands to purchase ads alongside content aimed at Black and Hispanic audiences, GroupM hopes to help support multicultural independent publishers. 'Surprised' emotions in video ads drive conversions during pandemic, study says Showing outdoor settings and women also helped to increase purchase rates for online shoppers of CPG products.  How Marketers Leverage Analytics in 2020 In our latest Trendline, explore how marketers at Reebok and Target are utilizing data and analytics in new ways to improve customer engagement and loyalty. Access Now From Our Library Trendline How Retail Marketers are Engaging Gen Z Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio View all resources Best of What We're Reading Wired Deepfakes Are Becoming the Hot New Corporate Training Tool The Drum First look: 4A's issues agency business guidance for surviving Covid-19 MediaPost Just-Released Civil Rights Audit Of Facebook Called 'Damning' The Wall Street Journal Facebook Boycott Organizers Want a Civil Rights Expert in the Company’s Executive Suite Variety 'Hamilton' Drives Up Disney Plus App Downloads 72% Over the Weekend in U.S. The Drum Conversation, not boycotts, is the way to fix social media says Unilever marketing boss Suggest a story we should read Upcoming Event 5 Attributes of High-Performing Marketing Teams July 22, 2020 - July 22, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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