July 7 - What's next for DTC brands | Marketing ranks 2nd for industry burnout

Pandemic-related WFH policies spur burnout for 73% of marketers; Activia uncaps fresh brand image with diverse campaign on gut health; 'Surprised' emotions in video ads drive conversions during pandemic, study says; Krispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic View online | Signup | Forward

Daily Dive July​ 7,​ 2020 | Today's news and insights for marketing leaders   TRENDLINE The Latest Developments in Marketing Analytics Explore how companies like Reebok and Target are leveraging marketing data to boost customer loyalty, as well as leading trends in marketing analytics in this Trendline. Access now.   DTC brands struggled with profitability prior to COVID-19. Now what? While the pandemic provided some relief to high customer acquisition costs in the near term, it doesn't necessarily equal long-term profit. Pandemic-related WFH policies spur burnout for 73% of marketers Stress and longer hours are pushing marketing professionals to seek new employment, a Fishbowl survey found. Activia uncaps fresh brand image with diverse campaign on gut health A new direction for the Danone brand targeting millennials and Gen Z comes as Google searches for digestive health spiked 400% in the past few years. 'Surprised' emotions in video ads drive conversions during pandemic, study says Showing outdoor settings and women also helped to increase purchase rates for online shoppers of CPG products.  Q&A Krispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic Dave Skena detailed a national partnership and how the company's launch of delivery in February proved fortuitous. Read more news How to Plan for Back-To-School 2020 The back-to-school season looks a little different this year in light of COVID-19. Explore how retailers can prepare in this playbook. Learn More From Our Library Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Playbook How Retailers Can Increase Personalization By Brand Studio Webinar - on demand A 360 Look at the People, Processes, and Data of Re-Opening Retail in 2020 By Brand Studio Trendline How Retail Marketers are Engaging Gen Z Trendline What You Need to Know About Data in Marketing Playbook 6 Ways Self-Service Kiosks Enhance the Customer Experience By Brand Studio View all resources What We're Reading Adweek Colin Kaepernick Lands First-Look Deal at Disney The Drum Conversation, not boycotts, is the way to fix social media says Unilever marketing boss Digiday 'They don't have a people-centric way:' Facebook ad boycott is reigniting its dysfunctional relationship with advertisers Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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