June 26 - Subway enters Happy Gilmore’s headspace | Vital Farms cooks up custom ad for ‘The Bear’

Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’; Blue Moon slices into comedy for first celebrity partnership; Why Mars is putting its focus on Gen Z gamers with Razer partnership View online | Signup

Daily Dive June​ 26,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Adobe 2025 AI and Digital Trends. Better data management fuels engagement, growth and cross-channel experiences. Get insights from our survey data with 3,200 CX professionals and 8,000 consumers. Read report   Subway enters Happy Gilmore’s headspace with digital experience The chain worked with Netflix on a Subway’s Happy Place online hub that emulates the Zen zone Adam Sandler’s character enters when golfing.  Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’ The pasture-raised eggs brand teamed with cast member Liza Colón-Zayas for a spot that will air ahead of each episode of the series’ latest season. Blue Moon slices into comedy for first celebrity partnership “Nothing Outshines a Blue Moon” features “Saturday Night Live” star Colin Jost and is part of a larger “Made Brighter” brand platform. Sponsored Content by Industry Dive Mapping B2B content to each stage of the new sales funnel Create more meaningful marketing touches. Join marketing experts to learn how to build a robust editorial calendar for all stages of your buyer’s journey. Register now. Why Mars is putting its focus on Gen Z gamers with Razer partnership New collaborative mints and gums that are meant to improve focus will be promoted through gaming influencers to engage the community directly. Read more news The Power of Data-Driven Direct Mail For years, brands have relied on digital marketing to refine their audience targeting, but many have overlooked how advanced direct mail has become. Learn more in this playbook. Download Now From Our Library Webinar - on demand Paid Social May Be Taking the Lead, But Email and Text Have Staying Power Custom content for Wunderkind Playbook The hybrid power of print: Blending direct mail with digital Custom content for Valpak Webinar - on demand Smarter Data-Marketing: Best Practices for Maximizing ROI Custom content for Databricks Infographic Maximize Engagement with Direct Mail and Digital Marketing Custom content for Valpak Trendline Key e-commerce trends impacting retail Supported by Wunderkind View all resources What We’re Reading The Wall Street Journal Madison Avenue Lands a Bigger Role in Hollywood Ad Age AEO glossary—key AI search terms marketers need to know CNBC How Coach got its cool back Suggest a story we should read Upcoming Events 16 JUL Webinar | noon ET Mapping B2B Content to Each Stage of the New Sales Funnel Presented by Industry Dive 24 JUL Webinar | 2 p.m. ET What Today’s Teens Demand From Brands—And How to Earn It Presented by studioID and TeenVoice Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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