July 6 - Walmart hosts virtual summer camp, drive-in movies | Ford Bronco returns with custom Disney ads

Ford's Bronco lineup returns with custom video play across Disney networks; Krispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic; Ads for purpose, product topped Q2's most empowering ranking; Why digital OOH advertising is especially effective right now View online | Signup | Forward

Daily Dive July​ 6,​ 2020 | Today's news and insights for marketing leaders   TRENDLINE The Latest Developments in Marketing Analytics Explore how companies like Reebok and Target are leveraging marketing data to boost customer loyalty, as well as leading trends in marketing analytics in this Trendline. Access now.   Walmart hosts virtual summer camp, drive-in movies to keep families entertained Through experiences powered by its mobile app, the retailer aims to connect with working parents trying to keep their kids engaged this summer. Ford's Bronco lineup returns with custom video play across Disney networks The automaker described the effort as the first prime-time product reveal leveraging Disney's cable, digital and streaming networks, including Hulu. Q&A Krispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic Dave Skena detailed a national partnership and how the company's launch of delivery in February proved fortuitous. Sponsored Content by Arm Treasure Data Forbes Insights report: Proving the value of CX Deliver on your customer experience strategy with this Forbes 7-step CX framework. Download now. Ads for purpose, product topped Q2's most empowering ranking Frito-Lay and Tide generated emotional responses from viewers around when the pandemic kicked into full force, Ace Metrix found. Opinion Why digital OOH advertising is especially effective right now Brands have an opportune moment to reach consumers as they reemerge from lockdowns, writes Xaxis' Roey Franco. Read more news How to Plan for Back-To-School 2020 The back-to-school season looks a little different this year in light of COVID-19. Explore how retailers can prepare in this playbook. Learn More From Our Library Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Playbook How Retailers Can Increase Personalization By Brand Studio Webinar - on demand A 360 Look at the People, Processes, and Data of Re-Opening Retail in 2020 By Brand Studio Trendline What You Need to Know About Data in Marketing Playbook 6 Ways Self-Service Kiosks Enhance the Customer Experience By Brand Studio View all resources Company Announcements Press releases from companies in your industry. Silverbullet becomes one of only four global Adobe Partners to achieve Adobe Audience Manager Specialisation Press release from Silverbullet Post a press release What We're Reading The Wall Street Journal Facebook Boycott Organizers Want a Civil Rights Expert in the Company’s Executive Suite Variety 'Hamilton' Drives Up Disney Plus App Downloads 72% Over the Weekend in U.S. Bloomberg #MeToo Claims Upend Amazon, Nvidia Ties to Gamer Personalities Digiday WTF is California’s new, and potentially stronger, privacy law? Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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