Weekender: Bud Light Seltzer kicks off summer with virtual concert series

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BROUGHT TO YOU BY — Marketing Dive Brand Studio How to Build Personalized Website Experiences In this webinar, learn how to leverage data and technology into a comprehensive person-based marketing strategy and personalized site experiences. Learn more.   Bud Light Seltzer kicks off summer with virtual concert series Weekly livestreams will benefit the American Red Cross and promote the brand's Open for Takeout tool that links users to order from local bars. Consumers tire of COVID-19-related ads, survey finds Brands may struggle to balance consumer desire to move on from pandemic messaging with the need to be responsible corporate citizens. Gen Z wants fun, exciting ads amid pandemic boredom, survey says Signs of "coronavirus fatigue" suggest marketers can change the tone of their ads to more traditional content that's still mindful of public health concerns. McDonald's, Heinz serve up puzzles to keep consumers occupied — or flustered — during lockdown Beyond keying into a major quarantine trend, Heinz's offering — made of 570 pieces in identical red — appears designed to drive people up a wall. Peloton hits brakes on marketing as at-home fitness sells itself CFO Jill Woodworth said word-of-mouth will play a larger strategic role moving forward, and the departure of Peloton's head of global marketing signals larger changes could be afoot. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Are CMOs failing brands or are brands failing CMOs? A pandemic has made the role of the chief marketing officer even more complex, but the position has been under attack for years. Best Practices for Customer Experience Management In this webinar, discover how leading companies are mastering customer experience management and creating a unified digital strategy. Learn More Best of What We're Reading CNBC Airbnb to lay off nearly 1,900 people, 25% of company Supply Chain Dive Pandemic tests Wayfair's operational efficiency as orders increase, losses continue Food Dive Online alcohol sales may see permanent rise as coronavirus alters shopping habits Vox An Amazon VP's resignation shows internal unrest is rising to the top CNBC Facebook, Google and Snap have found their knight in shining armor as ad spending craters Bloomberg Disney Takes $1.4 Billion Coronavirus Hit, With Worse Ahead Suggest a story we should read Upcoming Events The Impact of COVID-19 on E-commerce Deliveries and Returns May 12, 2020 - May 12, 2020 | Webinar 2pm ET How to Create Personalized Site Experiences May 19, 2020 - May 19, 2020 | Webinar 2pm ET How Competitive Intelligence Can Optimize Your Go-To-Market Strategy May 27, 2020 - May 27, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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