May 4 - Patrón plans virtual Cinco de Mayo | Popeyes recruits musicians to re-record jingle

Popeyes recruits out-of-work musicians to re-record jingle for pandemic era; Ads around COVID-19 work better within news media, study finds; Campbell Soup inspires home cooks with new tie-in on Group Nine sites; Q1 growth in digital ad spend masks negative effect of pandemic View online | Signup | Forward

Daily Dive May​ 4,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio How to Build Personalized Website Experiences In this webinar, learn how to leverage data and technology into a comprehensive person-based marketing strategy and personalized site experiences. Learn more.   Note from the editor You might notice something different about our newsletter today. As we've grown, we've gone deeper in our coverage and launched a weekend edition. In last year's Reader Survey, we heard clear feedback from you and your industry peers about the need to better understand what each newsletter provides, and which suits your needs best. We're excited to unveil our new look and branding for each of our newsletters. Daily Dive - which arrives every weekday in your inbox with the most important news and insights for marketing leaders Weekender - which arrives every Saturday as a roundup of the week's most read stories We believe these changes make each of our newsletters more clearly distinct and ultimately valuable for you. If you have any feedback that you'd like to share with us, please email us at marketing.dive.editors@industrydive.com. As always, you can manage your subscriptions for our newsletters based on your preferences. Davide Savenije Editor-in-Chief Twitter | E-mail Patrón goes virtual for the 'Super Bowl of tequila' This year, the Bacardi-owned brand is enlisting bartenders and local restaurants to help consumers celebrate Cinco de Mayo at home. Popeyes recruits out-of-work musicians to re-record jingle for pandemic era A campaign initially targeting New Orleans residents is expanding nationwide and will compensate artists selected via social media submissions. Ads around COVID-19 work better within news media, study finds The type of programming in which ads from Amazon, Ford and Domino's appeared impacted the performance for their pandemic-related messaging. Campbell Soup inspires home cooks with new tie-in on Group Nine sites A partnership with the publisher of Popsugar and Thrillist, the New Pantry campaign includes custom content and Instagram Stories about how meals at home can bring people together. Q1 growth in digital ad spend masks negative effect of pandemic The quarter was mostly strong until the coronavirus pandemic pushed marketers to cut or halt spending in March, according to marketing firm Merkle. Read more news From Our Library Playbook The Comprehensive Guide to Implementing Attribution By Brand Studio View all resources What We're Reading The Drum Will Covid-19 layoffs buckle advertising's diversity and inclusion efforts? The New York Times Anheuser-Busch Wins Latest Round of Beer Wars Against Molson Adweek Land O’Lakes Isn’t Talking About Its Logo Change, and That’s a Big Mistake The Wall Street Journal Facebook Warned That It May Lose a Key Seal of Approval for Ad Measurement Suggest a story we should read Upcoming Event The Impact of COVID-19 on E-commerce Deliveries and Returns May 12, 2020 - May 12, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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