The Full Monty: Arms Race – September 10, 2018Twitter steps up; A.I. will contribute to a growing GDP; the unlikely city leading autonomous driving; digital transformation requires persistence; leaders and storytelling; Australian workers get a taste of Amazon; the fastest-growing app category; Americans' relationship with Facebook is changing; Google turns 20; media leadership changes; why people aren't cutting cords; podcasting upfronts are full of opportunity; the data that GDPR affects most; Nielsen and comScore struggle to advance TV measurement; predictive analytics for marketers; what makes a good boss; plus the podcast pick of the week and more in the Arms Race edition of The Full Monty for the week of September 10, 2018.
The Full Monty saves you time and makes you smarter by curating the essential business intelligence every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And check out The Full Monty on Flipboard. Contents:AnnouncementsTop StorySpeaking EngagementsArtificial Intelligence / AutonomousCommunications / Marketing / Business StrategyRetail ApocalypsePlatformsMediaPrivacy / Security / RegulatoryMeasurement / Analytics / DataMental NourishmentAnnouncementsThe time is nearing to change how The Full Monty is offered. If you look through the 3,500 or so words I write here each week – with scores of links and thoughtful analysis, carefully chosen images – you might gather that it's a lot of work.
That's an understatement.
In next month, I'll be moving The Full Monty to a subscription-based model to help capture that value. Don't worry, though – I won't be leaving you empty-handed.
More on exactly what that looks like in the weeks ahead. If you have any questions or feedback in the meantime, please fire away. Top StoryTwitter and Facebook appeared before a Congressional hearing last week (Google was notably absent). Twitter CEO Jack Dorsey and Facebook COO Sheryl Sandberg both made statements answered questions. John Battelle pointed out an interesting distinction between Dorsey's and Sandberg's positions: "The consequences of Facebook's platforms never occurred to Zuckerberg, Sandberg, Dorsey, or other leaders in the tech industry. But now that the damage is clear, they must be brave enough to consider new approaches." That means reassessing the business models. Yes, the models that were built on advertising. According to their testimony, it seems Jack Dorsey has acknowledged it. Sheryl Sandberg and the Facebook cabal haven't quite grasped that yet, instead saying that they're preparing for an " arms race" to safeguard information. Once again, it seems like Facebook is playing defense while trying to bite off more than it can chew. Twitter seems be be taking the humbler and more practical approach. Thanks this week to content-spotters: Tamsen Webster, Tim Hayden, Nick Westergaard, Tom Hoehn, Andy Crestodina, Ann Handley, Katie Robbert and Tom Fishburne. I hand-curate all of the content you see below (plus other stories on Flipboard that don't make the newsletter). If you've got something you think I should see, @ me on Twitter, Facebook, or email.
Speaking EngagementsI'm looking to increase my speaking engagements – including executive briefings / workshops and keynotes. I'd be glad to speak to your organization or at your event. Feel free to contact me to discuss it.
Artificial Intelligence / AutonomousThe latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ- BMW debuted the A.I.-powered BMW Intelligent Personal Assistant for its cars, available from March 2019 in 10 countries, including the U.S. and U.K., and May 2019 in China. (Techcrunch) Hard to tell if this story belongs in the A.I. or Mobility section – which should tell you all you need to know about these industries.
- With three rivers, two startups and one university, it's easy to see why Pittsburgh has cars with zero drivers and commands self-driving cars. (LinkedIn) A fascinating development in a town that has always felt the severe fluctuations of the steel industry.
- Lyft launched a fleet of around 350 electric scooters in Denver, its first market, available for $1+ from 6:00 a.m. to 8:00 p.m. daily. (The Verge) Can't wait to see how these perform in the snow! Seriously, the fervor around scooters is getting out of hand. From a practical perspective, there will be regional and seasonal hot spots.
- "Bike Snob NYC" spent three days scootering around Portland, Oregon, to determine, once and for all, whether the now infamous tiny wheeled contraptions are a scourge on our cities – or whether they're damned convenient and laughably benign. (Outside)
- Mercedes-Benz, the world's largest maker of luxury vehicles, is rolling out its first in a series of battery-powered vehicles, adding to a growing array of high-end brands targeting Tesla. (Bloomberg)
- Waymo is prepared to industrialize self-driving technology. It's the intersection of maps, hardware, and software. And the company has mastered all three. (Forbes)
Communications / Marketing / Business StrategySᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / CᴏɴᴛᴇɴᴛJᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ
Retail ApocalypseHumans are a transactional species, and the practice — if not the very notion of what retail is — is undergoing a historical metamorphosis. The 2018 Retail Forecast for Women's Footwear is here and moving quickly.If you want to be prepared in advance of the retail holiday season, now's the time to grab it and get all of the insights to make a measurable impact on sales.
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Platforms News to know about relevant social, virtual, and augmented reality platforms that may affect your business.Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘTᴡɪᴛᴛᴇʀ- In House committee hearing, CEO Jack Dorsey said Twitter intends to share an abuse transparency report this year, and agreed to have the company undergo a civil rights audit. (Techcrunch)
- The great Swedish Twitter experiment is over. Since 2011, the official Sweden Twitter account handed over the keys to a random Swede every week. But the Internet has changed drastically, and after 365 curators and 119,000 tweets, the project will come to an end. (The Verge) It was a truly authentic and refreshing approach to a national account.
- Twitter has a major events calendar available to brand that want to plan their content. (Social Media Today)
- Twitter is experimenting with threaded posts and an online status indicator. But no one asked for those. (The Atlantic) As a reminder, here are things Twitter has released in the last 18 months: changed user avatars from square-shaped to circular; redesigned Moments; added topic tags to the Explore page; upped the character limit to 280. What it hasn't fixed: tackling abuse of users.
- Speaking of which: how Twitter enabled audio-only livestreams in just three days. (AdWeek) Still waiting on editable tweets...
Oᴛʜᴇʀ- Google is turning 20. How the search giant changed the world. (The Verge) Fun fact: Google manages eight products with over one billion users each.
- Snap disclosed ad reach by country, giving an interesting picture of its overall geographic breakdown. (Snap)
- Former Time Warner marketing chief Kristen O'Hara has been hired by Snap as head of U.S. global business solutions, responsible for developing relationships with brands and enabling marketers to achieve better results using the platform. (MarketingLand) Snap is getting serious about its advertisers and the success they need to see from the platform.
- Spredfast is merging with Lithium, a leader in digital customer care. (Spedfast Smart Social Blog) This puts Spredfast on better footing versus arch rival Sprinklr, who last year put more focus on customer care.
MediaThe latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.Vɪᴅᴇᴏ
AᴜᴅɪᴏAnd don't forget about The Full Monty, our own brief weekly bit of business commentary. Privacy / Security / RegulatoryBusiness disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / HᴀᴄᴋɪɴɢRᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ- Uber announced new safety features for drivers and riders, such as checking in on idle cars and anonymous pick up addresses, rolling out in the coming months. (Bloomberg)
- You can't play Bach on Facebook, because Sony says they own the copyrights. (Boing Boing) That's quite a feat for a composer who's been dead for 300 years The well-tempered IP.
- New research shines a light on how telecoms are throttling mobile video following the death of net neutrality. Netflix and YouTube are the most-throttled. (The Verge) This is where the "told you so" refrain comes in handy.
Measurement / Analytics / DataThe future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.
Mental NourishmentOther links to help you reflect, improve, or simply learn something new.
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