Weekender: Campaign Trail: Steak-umm's wild rant; Björn Borg swaps drugs for clothes; Aviation Gin takes flight

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Marketing Dive's Top News Weekender | Sept.​ 29,​ 2018 BROUGHT TO YOU BY — Acxiom New rules on Facebook? No problem. Acxiom data is still available to help you delight customers with relevant marketing messages. Learn More Column Campaign Trail: Steak-umm's wild rant; Björn Borg swaps drugs for clothes; Aviation Gin takes flight One brand gets ultra-woke online while another engages in some shady-sounding activity in our editors' picks for the week. Subway's new campaign grilling McDonald's backfires with consumers An ad depicts the Golden Arches and a high-pitched voice repeating the word "burger" like a racing heart rate monitor, which eventually flatlines.  Dunkin' drops 'Donuts' from its name in new branding The change is part of the company's efforts to focus on coffee and support digital offerings that cater to on-the-go consumers.  Subway boosts foot traffic 31% by targeting ads based on weather patterns The sandwich chain used IBM's artificial intelligence technology to create dynamic ads for a sandwich promotion. Instagram co-founders jointly resign, will leave in coming weeks CEO Kevin Systrom and CTO Mike Krieger will pursue other opportunities at a time when the Facebook-owned app is ramping up efforts in content, commerce and more. AT&T withdraws freshly acquired AppNexus from Advertising ID Consortium The firm was a founding member of the consortium, which looks to help advertisers reduce their reliance on Facebook and Google. Featured Resources FROM: Stackla How to Create Authentic Customer Experiences At Scale [eBook] 21 Campaigns That Captivated & Converted Consumers The Ultimate Guide To Building An Effective User-Generated Content Strategy [On-Demand Webinar] How Canon Put Customer Content At The Heart of Their Digital Strategy Best of What We're Reading CNBC Google made a subtle change to Chrome that could help it track you online The Drum Weight Watchers sheds diet image to become WW – a 'wellness' brand Bloomberg Starbucks Plans 'Significant Changes' to Company's Structure The Wall Street Journal Sirius XM to Buy Pandora in $3.5 Billion Deal Food Dive Dunkin Donuts introduces new line of canned coffee The New York Times The Existential Void of the Pop-Up 'Experience' Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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