Sept. 26 - Dunkin' drops 'Donuts' in rebrand | Subway's weather targeting shines

Subway boosts foot traffic 31% by targeting ads based on weather patterns; Study: Just 15% of consumers say social channels influence travel choices; AT&T revamps ad business with new company Xandr; Under Armour names new CMO, SVP of engineering as it ramps up digital focus View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 26,​ 2018 BROUGHT TO YOU BY — Acxiom New rules on Facebook? No problem. Acxiom data is still available to help you delight customers with relevant marketing messages. Learn More Dunkin' drops 'Donuts' from its name in new branding The change is part of the company's efforts to focus on coffee and support digital offerings that cater to on-the-go consumers.  Subway boosts foot traffic 31% by targeting ads based on weather patterns The sandwich chain used IBM's artificial intelligence technology to create dynamic ads for a sandwich promotion. Study: Just 15% of consumers say social channels influence travel choices However, half of surveyed leisure travelers report that internet and device connectivity have made their experiences better overall. AT&T revamps ad business with new company Xandr Existing ad and analytics arms, including advanced TV, AdWorks, ATT.net and AppNexus, sit under the new umbrella company. Under Armour names new CMO, SVP of engineering as it ramps up digital focus Chief marketer Alessandro de Pestel also has extensive experience in fashion with brands like Tommy Hilfiger, Christian Dior Parfums and Omega Watches.  UPDATED WSJ: WPP eyes merging Young & Rubicam with digital agency VML In a reversal of earlier comments, WPP's new CEO Mark Read has said merging creative and digital agencies now makes the most sense. Column Comic Dive: Permanent Promotions Brands like Domino's and Arby's have upped the ante on marketing stunts, promising food, money and more to consumers who get tattoos or go to other extreme lengths to show their loyalty.  Read more news BROUGHT TO YOU BY — Stackla [Data Report] Consumer Content: Influence in the Digital Age Survey of 2,000 global consumers reveals 86% of people believe authenticity is important when deciding what brands they support and 60% think user-generated content is the most authentic and influential form of content. Get the full report. What We're Reading The Drum Snapchat comms chief departs CNBC Google ends cryptocurrency ad ban — but only for certain kinds of ads Variety What's Next for Instagram? Facebook Eyes Product Exec Adam Mosseri as Likely Instagram CEO The Wall Street Journal Big Tech's Business Model Is Broken, Report Says Retail Dive Petco taps new marketing chief Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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