Sept. 18 - Volvo takes connected TV ads for a spin | KFC promo is sweet as honey

Comic Dive: Amazon Attacks; KFC lets fans 'adopt' new bear-shaped Colonel in promotion of Hot Honey flavor; Ad Age: Spotify sees 2nd big marketer depart in as many weeks; Arby's offers free brand-inspired tattoos in 'sandwiches for life' promo View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 18,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio Consumer passions 101: [3 part webinar series from IBM] Join marketing and retail experts as they explore consumer passions that offer opportunities to build a stronger bond with your shoppers. Learn more→ Volvo drives 35% sales lift with interactive connected TV ads Viewers on Roku and Samsung devices could explore the inside of a car and receive location-based personalized messages.  Column Comic Dive: Amazon Attacks The e-commerce giant has already helped topple big name retailers. With its aggressive moves into advertising, video and voice, who's next? KFC lets fans 'adopt' new bear-shaped Colonel in promotion of Hot Honey flavor The latest iteration of the brand mascot takes the form of a nostalgia-inspired honey bottle, and consumers can enter for a chance to win one of their own.  Sponsored Content by Proposify How to price your marketing proposal for profitability Take the guesswork out of proposal pricing so your agency remains profitable on every project. Ad Age: Spotify sees 2nd big marketer depart in as many weeks VP of brand creative Jackie Jantos joins former CMO Seth Farbman in leaving the music streaming service amid a broader shuffle of its marketing structure. Arby's offers free brand-inspired tattoos in 'sandwiches for life' promo While there's no free food involved, the brand is offering a "higher level of sandwich commitment" to those interested in getting a permanent tattoo.  Publicis Groupe's BBH cuts ties with actors' union, WSJ reports Using union actors in commercials can more than double the production budget, and more marketers are asking agencies during the pitch phase if they are affiliated with the union. Uber looks ahead with its biggest ad campaign The ride-hailing pioneer seeks to bounce back from a year of bad publicity with a more optimistic approach to its "Doors Are Always Opening" spot. Read more news What We're Reading Mobile Marketer Instagram expands shopping features to boost brands' direct sales The Drum Advertising accountability: is outcome-driven media the future? Retail Dive Amazon investigating employees for data bribery Digiday More specialists, more control: Inside Deutsche Telekom’s ad tech strategy AdAge DAVE LUHR STEPS DOWN AS W&K PRESIDENT; COLLEEN DECOURCY AND TOM BLESSINGTON TAKE REINS Suggest a story we should read Upcoming Events How to Win in Facebook’s New Local-First World Sept. 20, 2018 - Sept. 20, 2018 | Webinar 2 PM EDT The Art and Science of Marketing Analytics Sept. 20, 2018 - Sept. 20, 2018 | Webinar 2 PM EDT Consumer Passions 101: Retraining Organizational Muscle for Self Expression Sept. 25, 2018 - Sept. 25, 2018 | Webinar 2:30 PM EDT Consumer Passions 101: Retraining Organizational Muscle for Urban Efficiency Sept. 25, 2018 - Sept. 25, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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