Sept. 24 - Subway's attack on McDonald's backfires | AT&T pulls AppNexus from ad consortium

AT&T withdraws freshly acquired AppNexus from Advertising ID Consortium; OTT ad spending will leap 40% to $2B in 2018, Magna finds; Carvana parades cars wrapped in takeout bags around NYC to promote auto delivery; Papa John's might win back consumer sentiment, but can it save its business? View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 24,​ 2018 BROUGHT TO YOU BY — Acxiom New rules on Facebook? No problem. Acxiom data is still available to help you delight customers with relevant marketing messages. Learn More Subway's new campaign grilling McDonald's backfires with consumers An ad depicts the Golden Arches and a high-pitched voice repeating the word "burger" like a racing heart rate monitor, which eventually flatlines.  AT&T withdraws freshly acquired AppNexus from Advertising ID Consortium The firm was a founding member of the consortium, which looks to help advertisers reduce their reliance on Facebook and Google. OTT ad spending will leap 40% to $2B in 2018, Magna finds National linear TV ad spend is also projected to grow 1% thanks to loyalty from categories like pharma and food and beverage.  Sponsored Content by Marketing Dive Brand Studio Consumer passions 101: 3 part webinar series from IBM Join marketing and retail experts as they explore consumer passions that offer opportunities to build a stronger bond with your shoppers. Learn more→ Carvana parades cars wrapped in takeout bags around NYC to promote auto delivery The vehicle e-commerce site also used on-street digital displays to showcase users' social media photos using hashtag #TheNYCWayToBuyACar.  Papa John's might win back consumer sentiment, but can it save its business? Sales and share of the social media conversation were slipping even before a highly publicized fallout with its founder. A new campaign focused on solidarity among franchisees is resonating, but that might not be enough. Column Campaign Trail: Diesel embraces 'Hate Couture'; Ashley Madison parodies Nike's Kaepernick ad Two marketers make bold plays this week: one by spinning online hate speech into fashion, another by poking fun at an already-contentious topic.  Read more news BROUGHT TO YOU BY — Stackla [Data Report] Consumer Content: Influence in the Digital Age Survey of 2,000 global consumers reveals 86% of people believe authenticity is important when deciding what brands they support and 60% think user-generated content is the most authentic and influential form of content. Get the full report. What We're Reading The Wall Street Journal Sirius XM to Buy Pandora in $3.5 Billion Deal Cheddar Facebook's 'Portal' Video Chat Device to Be Announced Next Week Adweek Inside NBCUniversal’s New Lucrative Prime Pod Ad Format, Which Debuts Tonight The Drum Weight Watchers sheds diet image to become WW – a 'wellness' brand Fast Company The anti-brand gets a new brand Suggest a story we should read Upcoming Events Consumer Passions 101: Retraining Organizational Muscle for Self Expression Sept. 25, 2018 - Sept. 25, 2018 | Webinar 2:30 PM EDT Consumer Passions 101: Retraining Organizational Muscle for Urban Efficiency Sept. 25, 2018 - Sept. 25, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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