Sept. 19 - Amazon snags No. 3 spot among ad platforms | Papa John's presses solidarity

Papa John's spotlights franchisees, eyes new logo in bid to push past founder; Absolut doesn't sugarcoat it in videos promoting new grapefruit flavor; The North Face expands definition of 'exploration' in short films; Bonobos founder hands off CEO role to CMO View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 19,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio Consumer passions 101: [3 part webinar series from IBM] Join marketing and retail experts as they explore consumer passions that offer opportunities to build a stronger bond with your shoppers. Learn more→ Amazon leaps ahead to become No. 3 digital ad platform, eMarketer says The e-commerce giant is now forecast to generate $4.61 billion in U.S. ad revenue this year, up from March's projection of $2.89 billion and surpassing Microsoft and Oath for the first time.  Papa John's spotlights franchisees, eyes new logo in bid to push past founder Efforts to cut ties with John Schnatter are more concretely manifesting in the company's marketing. Can they win back alienated consumers?   Absolut doesn't sugarcoat it in videos promoting new grapefruit flavor Actor Jesse Tyler Ferguson crashes everyday awkward situations with "truth bombs" in videos on Instagram, Snapchat, YouTube and connected TV. Sponsored Content by Proposify How to price your marketing proposal for profitability Take the guesswork out of proposal pricing so your agency remains profitable on every project. The North Face expands definition of 'exploration' in short films The videos are part of a new global campaign with the tagline "never stop exploring" that will feature musicians, athletes and activists.  Bonobos founder hands off CEO role to CMO Micky Onvural joined Bonobos two years ago as chief marketing officer and after 10 months added the co-president title. Doritos sponsors gaming tournament at annual Twitch convention Top Twitch streamers will compete in the Doritos Bowl as they play Call of Duty: Black Ops 4's new Blackout mode.  Pinterest opens influencer API to third-party platforms Marketers will be able to better measure campaigns and find creators to work with that are best-suited for a brand. Column Comic Dive: Amazon Attacks The e-commerce giant has already helped topple big name retailers. With its aggressive moves into advertising, video and voice, who's next? Read more news What We're Reading TechCrunch Adblock Plus maker has a new taskforce to fight publisher efforts to reinject ads Adweek It Took a Year, But Facebook Watch Finally Has a Show Worth Watching Digiday ‘Shoppable billboards’: DTC retailers say physical stores are driving online sales Retail Dive Banana Republic unveils Kevin Love capsule collection Suggest a story we should read Upcoming Events How to Win in Facebook’s New Local-First World Sept. 20, 2018 - Sept. 20, 2018 | Webinar 2 PM EDT The Art and Science of Marketing Analytics Sept. 20, 2018 - Sept. 20, 2018 | Webinar 2 PM EDT Consumer Passions 101: Retraining Organizational Muscle for Self Expression Sept. 25, 2018 - Sept. 25, 2018 | Webinar 2:30 PM EDT Consumer Passions 101: Retraining Organizational Muscle for Urban Efficiency Sept. 25, 2018 - Sept. 25, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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