Sept. 10 - Blockchain stalls but not for long | Nike's sales jump post-Kaepernick ad

Analysis: Nike scores 31% sales spike following launch of Kaepernick campaign; Report: Amazon taps ex-'Project Runway' hosts Heidi Klum, Tim Gunn for fashion series, shoppable experience; Lamps Plus cuts bounce rates by 22% with personalized landing pages; As consumers go digital, Hershey makes e-commerce a priority View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 10,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio The art and science of marketing analytics Learn how marketers at Looker utilize data to measure KPIs and gain visibility into the health and effectiveness of their marketing programs. Learn more→ Deep Dive Blockchain's ascendance in marketing hits hurdles — but the delay could be temporary Big names, including Unilever and AB InBev, are dabbling with the distributed ledger technology. But the year has been in some ways quieter than many might have expected following an early explosion of interest. Analysis: Nike scores 31% sales spike following launch of Kaepernick campaign A separate survey found that, despite the ad's vocal critics on social media, just 13% of consumers said they were less likely to purchase from the brand.  Report: Amazon taps ex-'Project Runway' hosts Heidi Klum, Tim Gunn for fashion series, shoppable experience The tech giant will try again to merge reality TV fashion content with commerce after "Style Code Live" was canceled last year.  Lamps Plus cuts bounce rates by 22% with personalized landing pages Working with vendor Certona, the brand was able to improve performance with popular channels like Google's product listing advertisements.  As consumers go digital, Hershey makes e-commerce a priority Executives at the candy and snack company said online sales are riddled with challenges, including spurring impulse buys and shipping chocolate during the hot summer. Read more news What We're Reading The Wall Street Journal CBS Chief Leslie Moonves Steps Down Amid Sexual Misconduct Allegations The New Yorker Can Mark Zuckerberg fix Facebook before it breaks democracy? Adweek How Brian Whipple Turned Accenture Into the World's Largest Digital Agency Mobile Marketer Can Katzenberg's NewTV crack the code for mobile video where others have failed? Food Dive PepsiCo forms accelerator program in the US Suggest a story we should read Upcoming Events How to Win in Facebook’s New Local-First World Sept. 20, 2018 - Sept. 20, 2018 | Webinar 2 PM EDT The Art and Science of Marketing Analytics Sept. 20, 2018 - Sept. 20, 2018 | Webinar 2 PM EDT Consumer Passions 101: Retraining Organizational Muscle for Urban Efficiency Sept. 25, 2018 - Sept. 25, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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