Nov. 18 - Pop-Tarts plans return of edible mascot | Knorr celebrates zillennials’ cooking fails

Knorr targets zillennials in campaign celebrating holiday cooking blunders; Kroger plans Shop the Scene experience on Hulu for holiday campaign; Campaign Trail: Totino’s spaces out with ‘I Think You Should Leave’ crew View online | Signup

Daily Dive Nov.​ 18,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Protect Your Brand with Intelligence-Driven Strategies To keep up with emerging buying trends and consumer conversations, brands need a proactive approach to risk management. Learn more.   Pop-Tarts will send another edible mascot to ‘mouth heaven’ at bowl game The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December. Knorr targets zillennials in campaign celebrating holiday cooking blunders “#EffortisEverything” includes tie-ups with everyday individuals to showcase images of their cooking fails across social media and out-of-home ads.  Kroger plans Shop the Scene experience on Hulu for holiday campaign Central to the effort is a 60-second spot, “The Case of the Disappearing Food,” that details how the act of sharing food can ignite the holiday spirit. Sponsored Content by Uptempo 3 critical gaps that are sabotaging your marketing plan Is your marketing plan falling short? Bridge these three gaps to elevate your strategy and impact. Column Campaign Trail: Totino’s spaces out with ‘I Think You Should Leave’ crew The General Mills brand and Dentsu Creative — with the help of an animatronic alien — took an entertainment-first approach to deliver a value message. Read more news Maximize Ad Campaign Effectiveness For a digital ad campaign to be successful, aligning creative and media is crucial. Hear industry experts discuss the framework that’s helping agencies and brands bridge the gap in this webinar. Learn More From Our Library Survey Report Improving Customer Engagement with a Modern Marketing Technology Stack Custom content for Mastercard Trendline Inside retail’s 2024 holiday season Supported by Listrak Webinar - on demand How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Custom content for BigCommerce Playbook Balancing Creativity and Data: Unlocking Sustainable Social Media Growth Custom content for Measure Studio Webinar - on demand Marketing Research 2025: 4 Emerging AI Trends to Watch Custom content for SurveyMonkey View all resources What We’re Reading Bloomberg Netflix’s Tyson-Paul Boxing Bout Gets 65 Million Viewers at Peak The Wall Street Journal CoverGirl Makes Big Bet on Influencers to Revive Brand Built With Supermodels Hotel Dive Viceroy rebrand focuses on storytelling through experiences Suggest a story we should read Upcoming Event 20 NOV Webinar | 2 p.m. ET Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Presented by studioID and Teikametrics Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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