jason hirschhorn's @MediaREDEF: 09/27/2018 - Media Hot Takes, YouTube's Reactionary Right, Health Warnings, Pinegrove, Niche Sport Streams, Apple News, Chicago 1968...

The friend in my adversity I shall always cherish most. I can better trust those who helped to relieve the gloom of my dark hours than those who are so ready to enjoy with me the sunshine of my prosperity.
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My current favorite author is Ben Macintyre. A master of true WWII spy stories like "A Spy Among Friends: Kim Philby and the Great Betrayal." Would love to meet him one day.
(David Levenson/Getty Images Europe)
Thursday - September 27, 2018 Thu - 09/27/18
rantnrave:// Not embarrassed yet? Wondering why? It's because you're an ***hole... RECODE's PETER KAFKA was the first journalist to ever write about REDEF when he was at FORBES many, many, many moons ago. He only gives me an hour when I join him on his podcast. I need more time. The opening of my Bar Mitzvah speech was at least 45 minutes. But I enjoy discussing all things media, tech, and life with him. He knows his stuff. In the latest installment (recorded this summer), we discussed VIACOM and YOUTUBE, big media on the internet vs. digital-first DNA, how NETFLIX outsmarted the TV guys, the non-Netflixes and "traditional relationships," should tech companies buy movie/TV studios?, SUMNER REDSTONE, the future of REDEF, the MURDOCHS and FOX NEWS, JAMES MURDOCH not going to DISNEY, AMAZON, and APPLE, streaming music and musicians ditching labels, why it's okay to take time off, and more. The listen is better than the read. More on me and us? The REDEF "Ego Wall"... As I get back in the swing of things, REDEF has been busy augmenting our SETS feature. The newest? REDEF HOT TAKES, where we stitch together tweetstorms from MATT BALL. Recently, we've been running a few written earlier this year but remain just as relevant today... WHY VIACOM FELL explores a company that made a lot of mistakes, its former leader even more. Still, it doesn't deserve all the criticism it gets – there was no media company more exposed to digital disruption than Viacom. There was no linear strategy that would make a youth-oriented and pop-culture television networks better than YOUTUBE. But to this same end, Viacom has yet to explain how the company will really thrive tomorrow. How do you revitalize a youth media company based on a legacy transmission model? Viacom came out of nowhere and became a giant because it was based on what was then the newest transmission model: cable. Merging with CBS? Focusing on only the five top channels? Fixing leadership? Will this restore Viacom?... NETFLIX AND THE INDEFINITE REMIXING OF CONTENT looks at the way our favorite tech company is revitalizing old content by remixing it into something fresher and better. And what this means for the future of content... SONY'S BIGGEST ENTERTAINMENT FAILURE. Much has been said about their mistakes with the WALKMAN, its film studio, and mobile devices business. But in entertainment, the biggest mistake is the one is was uniquely capable of avoiding: timidity... And some new editorial based REDEF SETS: Car radio meets internet radio and sparks fly. Perspectives on a $3.5 billion deal, a rapidly shifting industry and the turbulent history that led to a major music marriage. SIRIUS UNLOCKS PANDORA'S BOX... Is it a video game or a social network? Or both? From school cafeterias to pro locker rooms to DRAKE's recording studio, FORTNITE has brought out the inner gamer in seemingly everyone, one 30-minute session at a time. KILL 'EM ALL: FORTNITE BATTLE ROYALE... BTIG's RICH GREENFIELD will be hosting a female CMO roundtable digging into the state of marketing and how it is changing. CMOs of GE, NBA & CLASSPASS, former CMO KEDS and Founder of PRIMARY.COM. Topics will include: How marketing spend is changing (legacy media platforms, digital/mobile platforms, experiential, sponsorship); reaching consumers in a world where media consumption is increasingly personalized; brand safety; As ads become commerce-enabled how does it change marketing; how do brands transform into content creators; how do you measure your measure spend/effectiveness. For more info email uscorporateaccess@btig.com. 6-8 pm on Monday, October 8th at BETAWORKS STUDIOS in NYC... Happy Birthday to DAN ROSE, DAVID LAWENDA, CASEY COFFMAN, JOHN VLAUTIN, RAN HARNEVO, STEVE EHRLICH, CHARLOTTE FREUND, and ROBERT KRAVITZ. Belated to BEN LERER, MICHAEL PAULL, ZACH KLEIN, YUSUF MEHDI, CATHERINE MECKLER, SUZY RYOO, LUCAS SHAW, BRAD HUNSTABLE, RAJIL KAPOOR, and ANDREA RABNEY.
- Jason Hirschhorn, curator
double cross
The New York Times
MUST READ: The Crisis of Election Security
by Kim Zetter
As the midterms approach, America's electronic voting systems are more vulnerable than ever. Why isn't anyone trying to fix them?
Vox
MUST READ: The rise of YouTube's reactionary right
by Ezra Klein
How demographic change and YouTube's algorithms are building a new right.
recode
Wearables pioneer Jawbone is back with a new mission: Warning you about health problems you didn't know you had
by Eric Johnson, Kara Swisher and Hosain Rahman
Jawbone Health CEO Hosain Rahman reflects on past mistakes and explains what's next on Recode Decode.
Pitchfork
Reckoning With Pinegrove
by Jenn Pelly
Last year, the frontman of a promising young indie rock band made a confusing statement about being accused of sexual coercion. Now, a search for answers about what happened and what it means.
BBC News Africa
MUST READ: Anatomy of a Killing
by BBC News Africa
In July 2018, a horrifying video began to circulate on social media. 2 women & 2 young children are led away by a group of soldiers. They are blindfolded, forced to the ground, and shot 22 times. #BBCAfricaEye investigated this atrocity. This is what we found.
Medium
How Those Blue Pills Hooked Younger Guys – Youth, Now
by Hayley MacMillen
For over a decade, George, 33, has struggled on-and-off with ED, a challenge that he says has "deeply frustrated and embarrassed" him.
TechCrunch
Live streams of karate and niche sports are terrifying major sports leagues
by Eric Peckham
Activities from competitive bowling to ju-jitsu are now NFL-worthy competitions.
Slate
Apple News Is Giving the Media Everything It Wants--Except Money
by Will Oremus
In the years leading up to the 2016 U.S. election, Facebook became the world's de facto morning newspaper-and everyone wanted to land on A1. With more and more people getting their news on the app and in the news feed, media companies competed in the company's algorithmic sweepstakes, crafting headlines and story ideas to induce clicks, likes, and shares on the social network.
The Boston Globe
Chicago 1968: when it all changed
by David M. Shribman
Some 2,600 official delegates crowded inside the convention hall in August 1968, as 100,000 protesters roamed, and then rioted, outside. At least 11,900 police officers, 7,500 Army troops airlifted from Fort Hood, and 5,500 National Guardsmen were mobilized to keep the peace, but compounded the violence.
The Guardian
The man who beat Monsanto: 'They have to pay for not being honest'
by Sam Levin
A jury ruled the agrochemical company caused Dewayne Johnson's cancer. He tells the "Guardian" he wants to use the victory to make a difference while he still can.
agent zigzag
Aspen Ideas Festival
Does Larry Summers See a Recession Looming?
by Gillian Tett and Lawrence H. Summers
America is experiencing an unusually long recovery. Former US Treasury Secretary Larry Summers explains when he thinks a recession may happen.
Coding Geek
How does Shazam work
by Christophe Kalenzaga
Have you ever wondered how Shazam works? I asked myself this question a few years ago and I read a research article written by Avery Li-Chun Wang, the confounder of Shazam, to understand the magic behind Shazam. The quick answer is audio fingerprinting, which leads to another question: what is audio fingerprinting?
The Week
If you think another civil war is imminent, get off Twitter
by Damon Linker
America's virtual civil war is bound to stay online.
Andreessen Horowitz
a16z Podcast: New Upstarts in an Old Industry
by Ben Horowitz and Michael Ovitz
When Michael Ovitz founded the Creative Artists Agency, he turned a number of the entertainment industry's well entrenched traditions on their head. The origin story of a16z is not at all dissimilar - and not by coincidence. In this episode, Ovitz and a16z co-founder Ben Horowitz talk with Hanne Tidnam about Ovitz' just-released book, Who is Michael Ovitz?
The Ringer
Billionaires, Buyouts, and a Newspaper Empire in the Balance: The Continuing Saga of Tronc
by Kate Knibbs
The media conglomerate formerly known as Tribune Publishing might yet find a savior (or several). But Tronc's ongoing troubles paint a larger picture of the challenges facing the industry-and the uncertain future of the journalism it produces.
Vulture
What Is Spotify Doing?
by Dee Lockett
Changes are coming to Spotify, the biggest music-streaming service on the market. In a way, they always have been. Streaming services are always in flux, adapting to our needs as we adapt to needing what they have to offer.
The Pudding
A visual history of every Air Jordan
Michael Jordan is the OG (both in basketball and sneakers). Watch how the design of his iconic Air Jordan changes over the last 32 years.
Forbes
Sports Gambling In Post-PASPA Era: 5 Key Issues To Watch At Congressional Sports Betting Hearing
by Matt Rybaltowski
For the first time since the Supreme Court struck down a federal ban on sports gambling, a Congressional subcommittee will convene for a hearing on sports betting in the U.S. The committee will likely hear arguments on if a federal framework is needed to oversee the legal sports betting market.
Steve Blank
The Apple Watch -- Tipping Point Time for Healthcare
by Steve Blank
I don't own an Apple Watch. I do have a Fitbit. But the Apple Watch 4 announcement intrigued me in a way no other product has since the original IPhone. This wasn't just another product announcement from Apple. It heralded the U.S. Food and Drug Administration's (FDA) entrance into the 21stcentury. It is a harbinger of the future of healthcare and how the FDA approaches innovation.
McKinsey & Company
Five fifty: The data talent link
A compelling mash-up of analytics, data, and talent management is showing companies where HR misses the mark.
The New Yorker
The Long Decline of DKE, Brett Kavanaugh's Fraternity at Yale
by Eren Orbey
Since Kavanaugh's time at Yale, the prevalence of Greek life on the campus has declined, but DKE, sometimes described as the "white football frat," has maintained a reputation for aggressively loutish antics.
Fast Company
In the 23andMe era, kids of sperm donors are finding each other
by Tyler Hayes
Imaging discovering you have a half-sibling you've never met-or dozens of them. Customers of genetic-information services are uncovering family secrets, and then using social networks to make connections.
MUSIC OF THE DAY
YouTube
"Lately (Live on MTV Unplugged)"
Jodeci covers Stevie Wonder
"REDEF is dedicated to my mother, who nurtured and encouraged my interest in everything and slightly regrets the day she taught me to always ask 'why?'"
@JasonHirschhorn


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