Weekender: Campaign Trail: Diesel embraces 'Hate Couture'; Ashley Madison parodies Nike's Kaepernick ad

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Marketing Dive's Top News Weekender | Sept.​ 22,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio Consumer passions 101: [3 part webinar series from IBM] Join marketing and retail experts as they explore consumer passions that offer opportunities to build a stronger bond with your shoppers. Learn more→ Column Campaign Trail: Diesel embraces 'Hate Couture'; Ashley Madison parodies Nike's Kaepernick ad Two marketers make bold plays this week: one by spinning online hate speech into fashion, another by poking fun at an already-contentious topic.  Papa John's spotlights franchisees, eyes new logo in bid to push past founder Efforts to cut ties with John Schnatter are more concretely manifesting in the company's marketing. Can they win back alienated consumers?   Oreo spotlights cookie-shaped eyebrows, slo-mo milk dive in new influencer content The campaign focuses on the idea that "Some People'll Do Anything for an Oreo." KFC lets fans 'adopt' new bear-shaped Colonel in promotion of Hot Honey flavor The latest iteration of the brand mascot takes the form of a nostalgia-inspired honey bottle, and consumers can enter for a chance to win one of their own.  NFL sidesteps controversy with celeb-starring campaign around touchdown dances At a time when more advertisers are taking stances on social issues, the league goes for laughs with Andy Garcia and J.B. Smoove. Amazon leaps ahead to become No. 3 digital ad platform, eMarketer says The e-commerce giant is now forecast to generate $4.61 billion in U.S. ad revenue this year, up from March's projection of $2.89 billion and surpassing Microsoft and Oath for the first time.  Best of What We're Reading Mobile Marketer Instagram expands shopping features to boost brands' direct sales Digiday ‘Cannabis is sexy’: Marketers are ditching traditional companies for the weed industry Adweek It Took a Year, But Facebook Watch Finally Has a Show Worth Watching Variety BuzzFeed Shuts Down In-House Podcast Team TechCrunch Marc and Lynne Benioff will buy Time magazine from Meredith for $190M Retail Dive Banana Republic unveils Kevin Love capsule collection Suggest a story we should read Upcoming Events Consumer Passions 101: Retraining Organizational Muscle for Self Expression Sept. 25, 2018 - Sept. 25, 2018 | Webinar 2:30 PM EDT Consumer Passions 101: Retraining Organizational Muscle for Urban Efficiency Sept. 25, 2018 - Sept. 25, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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