Sept. 17 - NFL sidesteps controversy in new push | Oreo's cookie-shaped eyebrows

Oreo spotlights cookie-shaped eyebrows, slo-mo milk dive in new influencer content; Axe kicks off fall push with DJ Martin Garrix body spray, branded music video; Dos Equis says 'Mexico is the S--t' through collaboration with streetwear brand; Range Rover, SunTrust are tightly integrated into Hulu's 'The First' View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 17,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio Consumer passions 101: [3 part webinar series from IBM] Join marketing and retail experts as they explore consumer passions that offer opportunities to build a stronger bond with your shoppers. Learn more→ NFL sidesteps controversy with celeb-starring campaign around touchdown dances At a time when more advertisers are taking stances on social issues, the league goes for laughs with Andy Garcia and J.B. Smoove. Oreo spotlights cookie-shaped eyebrows, slo-mo milk dive in new influencer content The campaign focuses on the idea that "Some People'll Do Anything for an Oreo." Axe kicks off fall push with DJ Martin Garrix body spray, branded music video As interruptive advertising loses ground, the brand is putting a bigger focus on targeting young guys through music.  Sponsored Content by Tallan Live at lunch: How Chatbots produced a record sales month Learn how this AI is being leveraged to generate major campaign wins for Valassis Digital’s clients, and why your strategy should incorporate this technology! Register for the webinar. Dos Equis says 'Mexico is the S--t' through collaboration with streetwear brand A recently launched celebration of the brewer's heritage will include pop-up events, merchandise and limited-edition cans. Range Rover, SunTrust are tightly integrated into Hulu's 'The First' The efforts highlight a few ways brands can partner with streaming services for less-intrusive engagements. Read more news What We're Reading TechCrunch Marc and Lynne Benioff will buy Time magazine from Meredith for $190M Digiday How Rothy’s uses its retail store to inform the DTC company’s social efforts The Drum Advertising is 'pretty incestuous' says McCann London CCO Laurence Thomson AdAge ALEX BOGUSKY ON HIS CP&B RETURN: 'I DON'T HAVE ANY INTEREST IN A REUNION TOUR' Suggest a story we should read Upcoming Events How to Win in Facebook’s New Local-First World Sept. 20, 2018 - Sept. 20, 2018 | Webinar 2 PM EDT The Art and Science of Marketing Analytics Sept. 20, 2018 - Sept. 20, 2018 | Webinar 2 PM EDT Consumer Passions 101: Retraining Organizational Muscle for Self Expression Sept. 25, 2018 - Sept. 25, 2018 | Webinar 2:30 PM EDT Consumer Passions 101: Retraining Organizational Muscle for Urban Efficiency Sept. 25, 2018 - Sept. 25, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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