Sept. 20 - TGI Fridays' AI-driven marketing successes | Gap cuts keyword ads 95%

Gap cut paid search keyword ads by 95%, analysis finds; Macy's highlights in-store tech, e-commerce brands ahead of the holidays; Kia, Red Bull build drift car and racer Collette Davis jumps over it; Acura urges social media users to #LookUp in new influencer campaign View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 20,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio Consumer passions 101: [3 part webinar series from IBM] Join marketing and retail experts as they explore consumer passions that offer opportunities to build a stronger bond with your shoppers. Learn more→ Technology in action at TGI Fridays: No 'better use case than selling alcohol with AI' By integrating AI into mobile and email efforts, the restaurant chain could differentiate customers and personalize experiences at the bar. Gap cut paid search keyword ads by 95%, analysis finds As the retailer falters, it is focusing most of its search investment on brand terms and neglecting keywords that could lure in new customers.  Macy's highlights in-store tech, e-commerce brands ahead of the holidays The department store retailer is rolling out VR experiences in the furniture department and AR ones in beauty, CEO Jeff Gennette said. Sponsored Content by Quad How virtual DM testing cuts costs, delivers results Be confident in direct mail effectiveness with a virtual testing platform boasting 97% accuracy. Kia, Red Bull build drift car and racer Collette Davis jumps over it Several 30-second spots, a long-form video and a YouTube series show how the 2019 Kia Forte completed the stunt.  Acura urges social media users to #LookUp in new influencer campaign The campaign offers audiences tutorials on picture-taking and was inspired by an existing hashtag that has about 4 million views. 40% of millennials prefer watching their favorite TV shows live, study finds These consumers also experience a range of emotions from TV content, and their favorite shows can influence their purchasing decisions. Read more news What We're Reading Food Dive From DTC to IRL: Why Dirty Lemon is taking the retail plunge The Washington Post ‘You will hear us today’: McDonald’s workers strike to protest sexual harassment The New York Times For Capitalism, Every Social Leap Forward Is a Marketing Opportunity Variety BuzzFeed Shuts Down In-House Podcast Team Digiday ‘Cannabis is sexy’: Marketers are ditching traditional companies for the weed industry Suggest a story we should read Upcoming Events Consumer Passions 101: Retraining Organizational Muscle for Self Expression Sept. 25, 2018 - Sept. 25, 2018 | Webinar 2:30 PM EDT Consumer Passions 101: Retraining Organizational Muscle for Urban Efficiency Sept. 25, 2018 - Sept. 25, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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