Sept. 21 - Diesel embraces 'Hate Couture' | Facebook ROI remains down

Facebook ad spending rebounds but ROI drops significantly, analysis finds; Papa John's might win back consumer sentiment, but can it save its business?; McDonald's will feature students behind diversity prank in its marketing; US ad spend jumped 5.8% in Q2 and is on pace for a record year, forecast says View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 21,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio Consumer passions 101: [3 part webinar series from IBM] Join marketing and retail experts as they explore consumer passions that offer opportunities to build a stronger bond with your shoppers. Learn more→ Column Campaign Trail: Diesel embraces 'Hate Couture'; Ashley Madison parodies Nike's Kaepernick ad Two marketers make bold plays this week: one by spinning online hate speech into fashion, another by poking fun at an already-contentious topic.  Facebook ad spending rebounds but ROI drops significantly, analysis finds Due to the Cambridge Analytica scandal and ensuing campaign addressing the controversy, consumers may be growing more suspicious of Facebook advertisers. Papa John's might win back consumer sentiment, but can it save its business? Sales and share of the social media conversation were slipping even before a highly publicized fallout with its founder. A new campaign focused on solidarity among franchisees is resonating, but that might not be enough. Sponsored Content by Quad How virtual DM testing cuts costs, delivers results Be confident in direct mail effectiveness with a virtual testing platform boasting 97% accuracy. McDonald's will feature students behind diversity prank in its marketing Two Filipino Americans who hung a poster in a Texas location after noticing a lack of diversity in the restaurant's images each received $25,000 and offers to be in an upcoming campaign.  US ad spend jumped 5.8% in Q2 and is on pace for a record year, forecast says The U.S. ad market is projected to exceed $200 billion for the first time in 2018 and expand 6.9% from 2017. Adobe snaps up cloud-based marketing services platform Marketo for $4.75B The deal could help Adobe translate the focus on personalization and cross-channel experiences popular in consumer-facing marketing into a B2B specialty. Ketel One Botanical pairs with influencers, Drizly for girls' night in events The Diageo-owned vodka brand encourages women to unwind from everyday stresses and savor time with friends over cocktails at home on Sept. 22. Read more news What We're Reading Mobile Marketer Amazon integrates an improved Alexa throughout homes and in cars with new hardware AdAge MDC says it's exploring strategic alternatives, possible sale of company The Washington Post Former Google chief predicts the Internet will split by 2028: A Chinese Web and an American one Food Dive Shipt's CMO on life with Target and the e-commerce site's future CNBC 'Marketing can't be made up': Volvo's brand chief wants communications to mean something Suggest a story we should read Upcoming Events Consumer Passions 101: Retraining Organizational Muscle for Self Expression Sept. 25, 2018 - Sept. 25, 2018 | Webinar 2:30 PM EDT Consumer Passions 101: Retraining Organizational Muscle for Urban Efficiency Sept. 25, 2018 - Sept. 25, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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