Sept. 28 - Burger King parodies AI in marketing | Feds probe media-buying practices

WSJ: Havas among ad agencies targeted in federal probe around media-buying practices; Campaign Trail: Steak-umm's wild rant; Björn Borg swaps drugs for clothes; Aviation Gin takes flight; Facebook's new in-stream video ad solutions target most engaged viewers; Nike dishes on Kaepernick campaign risks, results View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 28,​ 2018 BROUGHT TO YOU BY — Acxiom New rules on Facebook? No problem. Acxiom data is still available to help you delight customers with relevant marketing messages. Learn More Burger King parodies AI in campaign created by 'agency of robots' With artificial intelligence's role growing in marketing, the fast-food chain and its very real agency David Miami take the results to ridiculous lengths.  WSJ: Havas among ad agencies targeted in federal probe around media-buying practices The FBI has started issuing subpoenas as part of a months-long investigation looking into the industry-rattling ANA report around transparency from 2016. Column Campaign Trail: Steak-umm's wild rant; Björn Borg swaps drugs for clothes; Aviation Gin takes flight One brand gets ultra-woke online while another engages in some shady-sounding activity in our editors' picks for the week. Facebook's new in-stream video ad solutions target most engaged viewers Facebook is also introducing ThruPlay, which gives advertisers the ability to optimize and pay only for ads watched to completion or for at least 15 seconds. Nike dishes on Kaepernick campaign risks, results CEO Mark Parker talked up the effort's positive impact on the brand while a report suggests the controversial ad almost didn't happen.  Dunkin', Dove Dry Shampoo offer life hack for hectic consumers The partnership for National Coffee Day includes a sweepstakes where fans can win a year's supply of coffee and dry shampoo. Canadian Mist taps party trick shot specialists for new video series Each video focuses on the planning and completing of a unique trick shot, such as tossing a playing card so that it slices through garnishes. Read more news Featured Resources FROM: Stackla How to Create Authentic Customer Experiences At Scale [eBook] 21 Campaigns That Captivated & Converted Consumers The Ultimate Guide To Building An Effective User-Generated Content Strategy [On-Demand Webinar] How Canon Put Customer Content At The Heart of Their Digital Strategy What We're Reading The Drum Unilever calls out 'lazy' brand and agency marketers for creating stereotypical ads Mobile Marketer Snapchat expands 3 e-commerce, ad targeting features to all marketers Food Dive An inside look at Hershey's new 53-foot mobile research center The Wall Street Journal Tech Firms Face Bias Accusations at Congressional Hearing Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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