Sept. 27 - Macy's ramps up automated creative | Amazon mulls OTT TV ad product

Report: Amazon mulls building its own ad product for OTT TV; Facebook opens Stories ads to all advertisers; P&G co-hosts first #SheIsEqual Summit to inspire action on gender equality; Google secures new MRC accreditations, updates progress on brand safety and reach measurement View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 27,​ 2018 BROUGHT TO YOU BY — Acxiom New rules on Facebook? No problem. Acxiom data is still available to help you delight customers with relevant marketing messages. Learn More Macy's ramps up automated digital creative in expanded partnership with Madras A key focus of the deal is helping the retailer create and manage more than 9 million product images that run annually across its website, promotions and landing pages. Report: Amazon mulls building its own ad product for OTT TV As OTT advertising escalates, video platform Innovid is also introducing a self-service tool for creating scalable connected TV ads to run across platforms. Facebook opens Stories ads to all advertisers KFC, iHeartRadio and Kettle Chips reported seeing brand lift from campaigns that used the format. P&G co-hosts first #SheIsEqual Summit to inspire action on gender equality In partnership with Global Citizen and the ANA's #SeeHer initiative, the event includes speakers Reese Witherspoon, Katie Couric and P&G's own Marc Pritchard. Google secures new MRC accreditations, updates progress on brand safety and reach measurement YouTube brand safety verification by DoubleVerify and Integral Ad Science is in expanded beta, where Google claims 99% success rates on auction and reserve functions.  Read more news Featured Resources FROM: Stackla How to Create Authentic Customer Experiences At Scale [eBook] 21 Campaigns That Captivated & Converted Consumers The Ultimate Guide To Building An Effective User-Generated Content Strategy [On-Demand Webinar] How Canon Put Customer Content At The Heart of Their Digital Strategy What We're Reading The New York Times The Existential Void of the Pop-Up 'Experience' Forbes Exclusive: WhatsApp Cofounder Brian Acton Gives The Inside Story On #DeleteFacebook And Why He Left $850 Million Behind Retail Dive Amazon opens '4-star' store in New York City Reuters Papa John's asks potential acquirers to submit offers: sources Adweek Fox Will Sell Its Stake in Sky to Comcast in a $15 Billion Deal Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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