Sept. 6 - Michelob Ultra powers digital signs with exercise | What happens now for Nike?

What happens now that Nike's just done it?; Twix debuts split-screen Instagram Story as part of left/right campaign; Study: Amazon, Ikea splurged on early back-to-school ads; Crown Royal returns to NFL advertising, extending message around responsible drinking View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 6,​ 2018 Michelob Ultra hosts interactive workout experience to promote new fitness festival Participants had the collective goal of filling virtual glasses of beer to unlock the flow of Michelob Ultra.  What happens now that Nike's just done it? The athletics brand has retained the defiant spirit of its "Just Do It" slogan for 30 years. Now it has turned to the most defiant athlete of the moment, Colin Kaepernick, to be the face of its signature campaign. Twix debuts split-screen Instagram Story as part of left/right campaign The Mars candy brand urges viewers to watch the video and select a side. Sponsored Content by Oshyn The new agency model: Specialize + partner Winning agencies will focus on strengths & work closely with trusted partners. Download ebook Study: Amazon, Ikea splurged on early back-to-school ads Overall, retailers' ad spend in July — when early back-to-school efforts kick off — dropped 6%, even as Amazon and Ikea spent 65% more on TV. Crown Royal returns to NFL advertising, extending message around responsible drinking The whisky maker ran its first regular-season TV ad last year after the league loosened its restrictions on liquor campaigns, which were previously banned.  Deep Dive How Nike and REI made experiential retail a strategy The two retailers have drastically different approaches to experiences, but both prompt the industry to invest in loyal customers and push boundaries in stores. Excedrin tackles 'adulting,' other headache-inducing moments with special-edition pain relievers For the effort, the brand teamed with "Queer Eye" stars Antoni Porowski and Tan France to share their experiences, including through Instagram. Gap leveraged social listening to craft its positivity-focused fall campaign theme The retailer worked with up-and-coming artist Kyle on "All Good," which has lyrics derived from real motivational tweets.  Read more news The Art and Science of Marketing Analytics Learn how the marketers at Looker utilize data to measure KPIs and gain visibility into the health and effectiveness of marketing programs. Register now What We're Reading Adweek Amazon Consolidates Its Ad Offerings Under ‘Amazon Advertising’ Retail Dive VC money is pouring into e-commerce — but are women getting a fair share? Fortune Google's 20th Anniversary: How the Search Giant Went From a Stanford Dorm to the Top of Tech CIO Dive Big tech calls on Congress for privacy regulation, pushing back on state mandates Suggest a story we should read Upcoming Events How to Win in Facebook’s New Local-First World Sept. 20, 2018 - Sept. 20, 2018 | Webinar 2 PM EDT The Art and Science of Marketing Analytics Sept. 20, 2018 - Sept. 20, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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