Feb. 28 - How DSW’s CMO is overhauling the brand | Marketing campaign issues by the numbers

Marketing campaign issues multiply: Here’s what the numbers say; WeWard lines up Venus Williams to stand out in fitness app crowd View online | Signup

Daily Dive Feb.​ 28,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Sonder Chase, United & 7-11 launch media businesses Brands like these and more are leveraging physical media, digital platforms and loyalty programs to monetize partner marketing activities and provide relevant offers to customers. Download the report.   NOTE FROM THE EDITOR  Major investments in connected TV across the marketing ecosystem are a signal of how quickly viewing habits are changing. For marketers, the CTV space yields new opportunities, like enhanced audience targeting, as well as challenges, like managing reach.  As you explore the role CTV could play in your marketing playbook, be sure to join us on Wednesday, April 23 at 2 p.m. ET for our virtual event, “Sharpening the picture on connected TV marketing,” to hear from a panel of industry leaders about what’s working and what’s not. Attendees will also learn about where the space is headed next.  Those interested in attending can register for the event for free using this link. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested.  As always, thanks for reading. Jessica Deyo Editor, Marketing Dive Email How DSW’s CMO is overhauling the brand for a new age of retail Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at this week’s eTail Palm Springs conference. Marketing campaign issues multiply: Here’s what the numbers say Among senior marketing decision makers, 87% reported experiencing issues related to campaign performance. WeWard lines up Venus Williams to stand out in fitness app crowd Venus Williams has signed on as an investor and brand ambassador for the app, which incentivizes walking by offering rewards. TRENDLINE AI’s impact on marketing strategies AI has climbed to the top of many CMO agendas as decision-makers look to better manage and deploy troves of data without overstraining existing technology infrastructure. Learn more in this Trendline. Read more news 2025 Content Marketing Predictions (+ How to Navigate Them) Seize early opportunities. Ditch defunct approaches. Boldly go into 2025 with a content marketing strategy tuned to the latest expert forecasts. Download Now From Our Library Trendline AI’s impact on marketing strategies Supported by AtData Webinar - on demand Winning in the Attention Economy: Strategies to Break Through the Noise Custom content for Canva Playbook How C-Stores Can Boost Revenue With In-Store Technology Custom content for Shep Digital Solutions View all resources What We’re Reading The Wall Street Journal Google Tweak Creates Crisis for Product-Review Sites TechCrunch Twitch is letting more streamers access its monetization tools Digiday What it takes to get paid by YouTube, TikTok and other social platforms Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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