Weekender: Campaign Trail: Essentia plays H.O.R.S.E. on a horse with Jimmy Butler

Signup Weekender May​ 25,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID Maximize Your Mobile Marketing Data Brands today must achieve personalization across multiple channels. Learn how marketers can use a technical integration to maximize existing technology investments & drive more value in this playbook.   Column Campaign Trail: Essentia plays H.O.R.S.E. on a horse with Jimmy Butler To launch its flavored-but-functional Hydroboost line, the Nestlé marketer teamed with Droga5 and an unorthodox NBA star. Pizza Hut names new CMO, global chief brand officer as sales slide The new appointments come weeks after the chain named Carl Loredo, previously global chief marketing officer for Wendy's, as its new U.S. president. Walmart ad sales pop as more brands buy into retail media The big-box store could further extend its hot streak on the tails of its Vizio acquisition and a new streaming deal with Disney. Sponsored Content by Content Marketing Institute Did you create a content marketing masterpiece? Time is running out to enter CMI’s Content Marketing Awards, the largest & longest-running recognition program for content marketing excellence. Enter by May 31. Mars Petcare, Tripadvisor team to solve pet owners' travel headaches A co-branded digital hub sponsored by Cesar seeks to allay the concerns of consumers who don't take vacations due to their furry friends. How Coca-Cola bottled the vibrancy of Africa for its latest creation With a name inspired by the isiZulu term for "come here," Wozzaah Zero Sugar looks to embody the culture of and invite consumers to the continent. Target captures 'That Target Feeling' in new ad campaign The big-box retailer has drawn inspiration from its social media following for its latest campaign, which remixes Michelle Branch's 2001 hit "Everywhere." Create Personalized Connections in Health Marketing In this on-demand webinar, learn how healthcare organizations are boosting personalization efforts, increasing engagement and better connecting with customers. Watch Now From Our Library Infographic How Brands Win New Customers in a Changing Digital Ad Game Custom content for Fetch Webinar - on demand How to Craft Personalized Connections in Health Marketing Custom content for Quad View all resources Best of What We're Reading MediaPost Lawmakers Advance Sweeping Nationwide Privacy Bill Ad Age See Pedro Pascal’s first ‘La Vida Más Fina’ ads for Corona Extra CNBC Amazon plans to give Alexa an AI overhaul — and a monthly subscription price CNN Business TikTok plans global layoffs in operations and marketing Retail Dive How Walmart is using generative AI MediaPost Macy’s Ad Sales Reach $37 Million Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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