May 8 - Gap names new global CMO | Legacy media bets on CTV, retail media convergence

Legacy media makes new bets on CTV and retail media convergence; How Meta is addressing marketers’ generative AI concerns with new tools; Sociable: TikTok launches legal challenge against US sell-off bill View online | Signup | Forward

Daily Dive May​ 8,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID The Key Role of Print in Marketing Today Marketers aren’t choosing digital over print, or vice versa: Print marketing still has a vital role to play in an increasingly digital world. Learn how 150 marketing execs break down their budget in this report.   Gap names new global CMO amid push to revitalize brand Fabiola Torres joins the retailer from PepsiCo and was lauded for her ability to connect with globally diverse consumers. Deep Dive Legacy media makes new bets on CTV and retail media convergence Disney’s new partnership with Walmart Connect and Amazon’s latest streaming TV ad formats demonstrate how the growing channels can work together. How Meta is addressing marketers’ generative AI concerns with new tools A new image generator relies on assets that the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand guidelines.  Sponsored Content by FedEx Office Reduce stress when managing your printed marketing materials There are ways you can make it less stressful when you find yourself facing a tight timeline for printing and marketing materials. Click here to read more. Column Sociable: TikTok launches legal challenge against US sell-off bill TikTok says that the bill is based on speculative concerns and nothing more. Read more news 2024 Snapshots: ROI-amplifying Audience Reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access Now From Our Library Webinar - on demand CMO Signals: Evolving from Influencer Marketing to Word-of-Mouth Commerce Custom content for Aspire Infographic How Brands Win New Customers in a Changing Digital Ad Game Custom content for Fetch Playbook How to Connect With Consumers Through Ratings and Reviews Custom content for Stackline Playbook How Effective Integrations Help You Make the Most of Your Mobile Marketing Data Custom content for Vibes Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong View all resources What We’re Reading Digiday Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad dollars The Wall Street Journal Refinery29’s New Owner Plans to Cover Sports, Buy More Media Companies MediaPost Inside eBay’s Next Generative AI Ad Marketplace Suggest a story we should read Upcoming Events 15 MAY Webinar | 2 p.m. ET How to Craft Personalized Connections in Health Marketing Presented by studioID and Quad 21 MAY Tradeshow Licensing Expo Mandalay Bay Convention Center, Las Vegas, NV Presented by Informa Markets Company Announcements Press releases from companies in your industry. Social Shelf 2.0 Revolutionizes Retail Media Networks with Dynamic AI Solutions Press release from Social Shelf Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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