Weekender: Samsung swipes at Apple over controversial ‘Crush!’ ad for iPad Pro

Signup Weekender May​ 18,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID Boost Ad Production & Distribution Creative automation helps marketers accelerate ad production, distribution & impact in today’s landscape. Learn how to execute bigger ideas in a simpler, more cost-effective way in this on-demand webinar.   Samsung swipes at Apple over controversial 'Crush!' ad for iPad Pro A spot pulled together in days shows a musician wandering through what appears to be the wreckage of Apple's ad and plugs the Galaxy Tab S9. E.l.f. says corporate America has 'So Many Dicks' and not enough diversity The brand highlights the "ROI of DEI" by calling out the success of its diverse board compared to those full of men named Richard, Rick and Dick. Thomas' revives breakfast with first brand character in 144-year history Thom, billed as a "proper young man with a strong British accent," is meant to remind consumers to savor breakfast amid the hectic morning shuffle. CMOs enter 'era of less' as budgets plunge below pre-pandemic levels Nearly two-thirds of marketers believe they have don't the resources to execute 2024 strategies, while some are pinning their hopes on AI, per Gartner. Welch's Fruit Snacks debuts largest-ever campaign with Gordon Ramsay The celebrity chef serves as Welch's "CFO," or chief fruit officer, and stars in the first TV commercial in the brand's history to promote its clean ingredients. Pepsi stakes claim as superior soft drink for grilling season with Bobby Flay The "Grills Night Out" campaign spans in-store displays, digital content shorts and a partnership with Instacart for a giveaway running through May 19. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Why marketers increasingly downplay sustainability efforts Greenhushing on climate-related initiatives is becoming more widespread amid an intensifying regulatory environment and consumer backlash. Why Print is Crucial to Modern Marketing Strategies Print continues to play a central role in bringing marketing campaigns to life and making sure they create the right impression. Explore insights from 150 marketers in this survey report. Download Now From Our Library Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Playbook How to Boost Ad Reach and ROI in a Cookie-Less Market Custom content for Yelp Webinar - on demand How Omnichannel Marketing Drives In-Store Results Custom content for Criteo Trendline Inside the changing data landscape in marketing Supported by PAN Communications Trendline Key e-commerce trends impacting retail Supported by Wunderkind View all resources Best of What We're Reading Ad Age Skechers to run Super Bowl ad in 2025—marking first brand to confirm big game ad buy The Wall Street Journal Reddit to Give OpenAI Access to Its Data in Licensing Deal Digiday Transparency shift: CMOs navigate new norms in agency profit models Ad Age Gopuff’s ‘Ozempic Week’ campaign draws backlash on social media Variety Disney, Fox and WBD Unveil Name of Sports-Streaming Venture: Venu Sports The Wall Street Journal Kimberly-Clark Taps New Chief Growth Officer as It Heads Into Restructuring Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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