March 31 - Hellmann’s turns ketchup into currency | Danone’s CMO on adapting to GLP-1’s boom

Danone’s CMO on adapting advertising as GLP-1 upends the food industry; Sociable: xAI acquires X in deal that secures the app’s immediate future; Ben & Jerry’s, Red Bull lift sales with new DoorDash advertiser solution; How Jack in the Box is working its brand into ‘Hot Ones,’ ‘Call Her Daddy’ View online | Signup

Daily Dive March​ 31,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Valpak Now On-Demand: New Mover Data Webinar Benjy Uhl, Head of Product/ Data at Valpak, introduces the new mover journey and how this intelligence can alert you before customers churn. Watch Now.   Hellmann’s turns ketchup into currency to push mayo, fries combo “Ketchup Currency” includes a casino-inspired microsite where consumers can scan their spare ketchup packets to earn a coupon for Hellmann’s mayo. Q&A Danone’s CMO on adapting advertising as GLP-1 upends the food industry Linda Bethea details how the marketer of brands including Oikos and Silk is approaching emerging channels and artificial intelligence. Column Sociable: xAI acquires X in deal that secures the app’s immediate future Elon Musk is using AI hype to effectively save X from financial oblivion. Sponsored Content by GSTV Amplify campaign reach and avoid the retail media tax with on-the-go video advertising How to leverage a more efficient method for your ad spend and maximize your consumer reach. Ben & Jerry’s, Red Bull lift sales with new DoorDash advertiser solution A new Banner on DoubleDash format delivered over 95% new-to-brand impressions for beta advertisers in Q4 2024, according to an internal analysis. How Jack in the Box is working its brand into ‘Hot Ones,’ ‘Call Her Daddy’ Agency TBWA\Chiat\Day Los Angeles is looking beyond quirky TV ads to drive cultural impact for a new “So Munch More” brand platform.  Influencer marketing surges: Here’s what the numbers say In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social. Read more news The Top Emerging Food & Beverage Brands to Watch Emerging brands such as Poppi and Simple Mills have transformed into household names, stealing market share from traditional CPGs. Explore the brands disrupting the F&B industry in this Trendline. Access Now From Our Library Trendline The top trends in retail marketing Supported by Fetch Rewards Trendline How marketers are reaching Gen Z Supported by TeenVoice Trendline Latest marketing trends in consumer packaged goods Supported by First Media Infographic The Future of Fit: How Personalization & Fit Preference Are Transforming Apparel Retail Custom content for Bold Metrics View all resources What We’re Reading TechCrunch Amazon shakes up streaming leadership team Ad Age Inside TV’s big data tipping point—How Nielsen’s shift could disrupt the upfronts Retail Dive Levi’s CEO: ‘If the wallet’s tighter, then we have to work harder’ Suggest a story we should read Upcoming Event 16 APR Webinar | 2 p.m. ET Break the Spam Barrier: How to Maximize Your Email Deliverability and ROI Presented by studioID and Validity Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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