Weekender: Campaign Trail: Bacardí drinks from fountain of youth with Camila Cabello

Signup | Forward Weekender May​ 11,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID The Key Role of Print in Marketing Today Marketers aren’t choosing digital over print, or vice versa: Print marketing still has a vital role to play in an increasingly digital world. Learn how 150 marketing execs break down their budget in this report.   Column Campaign Trail: Bacardí drinks from fountain of youth with Camila Cabello Set to the pop star's new single "I Luv It," the rum brand's latest "Do What Moves You" spot literalizes how sound moves everyone and everything. Not crushing it: Apple's new iPad Pro ad met with wave of backlash Apple has issued an apology for the "Crush" spot and scrapped plans to run the ad on TV, saying the video "missed the mark." Impossible Foods' Americana ads address the meat problem — with more meat The plant-based brand's first campaign under a new visual identity targets meat eaters looking for options that are better for public health and the planet. Budweiser turns songs mentioning the brand into targeted ads on Spotify "UninterruptAds," based in Brazil, takes over 500 songs that mention the AB InBev brand and serves them as ads on playlists corresponding to their genre. Starburst taps gen AI for campaign that is 'Different Every Time' The Mars candy brand's first major campaign in 12 years will span TV, online and social and includes a Snapchat AR lens and a Spotify activation. Gap names new global CMO amid push to revitalize brand Fabiola Torres joins the retailer from PepsiCo and was lauded for her ability to connect with globally diverse consumers. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Digital's media-buying bonanza wrestles with an industry at crossroads Cookie deprecation and a potential TikTok ban cast this year's NewFronts in a different light while attendees noticed fewer pitches centered on content. Deep Dive Legacy media makes new bets on CTV and retail media convergence Disney's new partnership with Walmart Connect and Amazon's latest streaming TV ad formats demonstrate how the growing channels can work together. 2024 Snapshots: ROI-amplifying Audience Reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access Now From Our Library Infographic How Brands Win New Customers in a Changing Digital Ad Game Custom content for Fetch Playbook How Effective Integrations Help You Make the Most of Your Mobile Marketing Data Custom content for Vibes View all resources Best of What We're Reading Bloomberg Alphabet Progressing in Talks to Buy HubSpot, Sources Say TechCrunch TikTok will automatically label AI-generated content created on platforms like DALL·E 3 Digiday Is it time to change the agency holdco model? MediaPost IAB, Others Oppose Kids Online Safety Act The Hollywood Reporter Disney+, Max and Hulu Bundle Planned in Major Streaming Team-Up Adweek Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships Suggest a story we should read Upcoming Event 21 MAY Tradeshow Licensing Expo Mandalay Bay Convention Center, Las Vegas, NV Presented by Informa Markets Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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