May 28 - Heinz supports Pickle Ketchup with cross-channel campaign | PayPal readies advertising platform

PayPal readies advertising platform rooted in reams of transaction data; WPP integrates Anthropic’s tech to further generative AI transformation; Campaign Trail: Essentia plays H.O.R.S.E. on a horse with Jimmy Butler View online | Signup

Daily Dive May​ 28,​ 2024 | Today’s news and insights for marketing leaders   TRENDLINE Inside Top Data-Driven Marketing Strategies Explore how generative AI could solve the cookie deprecation puzzle and how brands like Pop-Tart Bites use data-driven insights to tune their messaging in this Trendline.   Heinz Pickle Ketchup gets digital-heavy campaign for US rollout “You Can Already Taste It” includes street interviews with consumers to show what they expect it to taste like before trying the new condiment. PayPal readies advertising platform rooted in reams of transaction data The new offering in the expanding media network market will be led by Mark Grether, who helped grow Uber Advertising into a $1 billion business. WPP integrates Anthropic’s tech to further generative AI transformation The startup’s latest Claude AI models will be added to WPP Open, an operating system used by clients including Coca-Cola, L’Oréal and Nestlé. Sponsored Content by Industry Dive Lead the way to higher marketing ROI — from brand to demand. Get proprietary audience data, industry intel, and campaign inspo straight to your inbox. Get the newsletter that moves the needle on your goals. Learn more. Column Campaign Trail: Essentia plays H.O.R.S.E. on a horse with Jimmy Butler To launch its flavored-but-functional Hydroboost line, the Nestlé marketer teamed with Droga5 and an unorthodox NBA star. Read more news From Our Library Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Playbook How to Boost Ad Reach and ROI in a Cookie-Less Market Custom content for Yelp Playbook How UGC Helped Boost Conversions for Dole Packaged Foods Custom content for Bazaarvoice Infographic How to Tap into Consumer Transaction Data and Outperform the Competition Custom content for Facteus Trendline Inside the changing data landscape in marketing Supported by PAN Communications View all resources What We’re Reading Campaign Toyota set to end $600 million Olympic sponsorship deal MediaPost Snap Redesigns Ad Business, Focuses On ‘Intentionality’ Digiday The Trade Desk’s ‘premium internet’ shift stirs concerns among publishers over ad dollar allocation Suggest a story we should read Upcoming Event 13 JUN Webinar | 2 p.m. ET Driving Returns ROI: How to Get Returns Out of Returns Presented by studioID and Pitney Bowes Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip