May 9 - Apple ad crushed under wave of backlash | Starburst taps gen AI for ‘Different Every Time’ campaign

Starburst taps gen AI for campaign that is ‘Different Every Time’; Why Sprite brought back ‘Obey Your Thirst’ to reach Gen Z; Legacy media makes new bets on CTV and retail media convergence; How Meta is addressing marketers’ generative AI concerns with new tools View online | Signup | Forward

Daily Dive May​ 9,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID The Key Role of Print in Marketing Today Marketers aren’t choosing digital over print, or vice versa: Print marketing still has a vital role to play in an increasingly digital world. Learn how 150 marketing execs break down their budget in this report.   Not crushing it: Apple’s new iPad Pro ad met with wave of backlash A new video, which shows objects like paints and a piano destroyed by a massive metal press, has raised dystopian alarms among creatives.  Starburst taps gen AI for campaign that is ‘Different Every Time’ The Mars candy brand’s first major campaign in 12 years seeks to be a balm for the "sameness fed to us by the algorithms and status quo trends.” UPDATED Why Sprite brought back ‘Obey Your Thirst’ to reach Gen Z The Coca-Cola brand dropped a new spot that features its iconic slogan and Sha’Carri Richardson, its first woman athlete partner. Sponsored Content by Marketing Dive’s studioID How to boost ad reach and ROI How can marketers keep conversions from crumbling as third-party cookies go obsolete by the end of 2024? Learn how to reshape ad strategy for high performance in this playbook. Deep Dive Legacy media makes new bets on CTV and retail media convergence Disney’s new partnership with Walmart Connect and Amazon’s latest streaming TV ad formats demonstrate how the growing channels can work together. How Meta is addressing marketers’ generative AI concerns with new tools A new image generator relies on assets that the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand guidelines.  BarkleyOKRP acquires Adlucent to boost performance marketing capabilities The deal is the first since since Barkley and OKRP merged in March to create a “big indie” agency. Column Sociable: TikTok launches legal challenge against US sell-off bill TikTok says that the bill is based on speculative concerns and nothing more. Read more news 2024 Snapshots: ROI-amplifying Audience Reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access Now From Our Library Webinar - on demand CMO Signals: Evolving from Influencer Marketing to Word-of-Mouth Commerce Custom content for Aspire Infographic How Brands Win New Customers in a Changing Digital Ad Game Custom content for Fetch Playbook How Effective Integrations Help You Make the Most of Your Mobile Marketing Data Custom content for Vibes Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong View all resources What We’re Reading MediaPost IAB, Others Oppose Kids Online Safety Act The Hollywood Reporter Disney+, Max and Hulu Bundle Planned in Major Streaming Team-Up Adweek Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships The Wall Street Journal Brands Face Growing Pressure From Activist Shareholders Over LGBTQ Marketing Suggest a story we should read Upcoming Event 21 MAY Tradeshow Licensing Expo Mandalay Bay Convention Center, Las Vegas, NV Presented by Informa Markets Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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