May 23 - How Coke bottled Africa’s vibrancy | Hyundai’s supercharged ads spotlight EVs

Hyundai spotlights benefits of going electric in supercharged ads; Kiss rides the ‘ImPress Express’ to promote ease of press-on products; Augmented reality entices brands with endless off-package marketing space View online | Signup

Daily Dive May​ 23,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Maximize Your Mobile Marketing Data Brands today must achieve personalization across multiple channels. Learn how marketers can use a technical integration to maximize existing technology investments & drive more value in this playbook.   How Coca-Cola bottled the vibrancy of Africa for its latest creation With a name inspired by the isiZulu term for “come here,” Wozzaah Zero Sugar looks to embody the culture of and invite consumers to the continent. Hyundai spotlights benefits of going electric in supercharged ads The automaker is highlighting its entire EV lineup with an integrated campaign that includes creator partnerships, a Reddit presence and a music video tie-in. Kiss rides the ‘ImPress Express’ to promote ease of press-on products The beauty marketer’s latest campaign centers on an elevator concept that tasks guests to apply press-on lashes or nails within a 30-floor trip.  Sponsored Content by Marketing Dive’s studioID How Dole leveraged UGC to boost consumer engagement Content receives 28% higher engagement when user-generated content is included with a typical post. Learn how Dole Packaged Foods drove conversions using UGC in this playbook. Augmented reality entices brands with endless off-package marketing space Companies such as Jones Soda have found that visuals accessed via phone cameras can engage and educate shoppers. Read more news Create Personalized Connections in Health Marketing In this on-demand webinar, learn how healthcare organizations are boosting personalization efforts, increasing engagement and better connecting with customers. Watch Now From Our Library Infographic How Brands Win New Customers in a Changing Digital Ad Game Custom content for Fetch Webinar - on demand How to Craft Personalized Connections in Health Marketing Custom content for Quad Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong View all resources What We’re Reading CNN Business TikTok plans global layoffs in operations and marketing Retail Dive How Walmart is using generative AI MediaPost Macy’s Ad Sales Reach $37 Million Suggest a story we should read Upcoming Event 13 JUN Webinar | 2 p.m. ET Driving Ecommerce Growth for Home, Garden, and Furniture Brands: 4 Trends for 2024 Presented by studioID and BigCommerce Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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