May 24 - E.l.f.’s heavier marketing investment pays off | Essentia plays H.O.R.S.E. on a horse

Campaign Trail: Essentia plays H.O.R.S.E. on a horse with Jimmy Butler; Skittles puts focus on LGBTQ+ community building in latest Pride effort; E.l.f. empowers women at Indy 500 with racetrack-themed ‘Lip Oil Change’; How Coca-Cola bottled the vibrancy of Africa for its latest creation View online | Signup

Daily Dive May​ 24,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Maximize Your Mobile Marketing Data Brands today must achieve personalization across multiple channels. Learn how marketers can use a technical integration to maximize existing technology investments & drive more value in this playbook.   NOTE FROM THE EDITOR Marketing Dive will not publish a newsletter on Monday in recognition of Memorial Day. Over the holiday weekend, read up on how Pepsi is staking its claim as the superior soft drink for grilling season with Bobby Flay and learn about why marketers are downplaying their sustainability efforts.  Spread the word about Marketing Dive with your colleagues and industry peers. It’s simple — just share this link with your professional network to get them subscribed to the newsletter and reading: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76   We’ll be back in your inbox on Tuesday. As always, thanks for reading. Jessica Deyo Editor, Marketing Dive Email Earnings E.l.f.’s heavier marketing investment helps cosmetics brand keep its edge A collaboration with edgy water brand Liquid Death and Roblox gaming plays are helping the cosmetics marketer grow sales and win over Gen Z.  Column Campaign Trail: Essentia plays H.O.R.S.E. on a horse with Jimmy Butler To launch its flavored-but-functional Hydroboost line, the Nestlé marketer teamed with Droga5 and an unorthodox NBA star. Skittles puts focus on LGBTQ+ community building in latest Pride effort The candy brand has partnered with social media platform Meetup to launch a new interface and help consumers find community all year long. Sponsored Content by Industry Dive 2024 snapshots: ROI-amplifying audience reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access your industry’s snapshot. E.l.f. empowers women at Indy 500 with racetrack-themed ‘Lip Oil Change’ The activation features a pit crew of “glow-up” artists and will be supported with a Snapchat AR lens, Twitch livestream and Roblox experience.  How Coca-Cola bottled the vibrancy of Africa for its latest creation With a name inspired by the isiZulu term for “come here,” Wozzaah Zero Sugar looks to embody the culture of and invite consumers to the continent. Augmented reality entices brands with endless off-package marketing space Companies such as Jones Soda have found that visuals accessed via phone cameras can engage and educate shoppers. Read more news Create Personalized Connections in Health Marketing In this on-demand webinar, learn how healthcare organizations are boosting personalization efforts, increasing engagement and better connecting with customers. Watch Now From Our Library Infographic How Brands Win New Customers in a Changing Digital Ad Game Custom content for Fetch Webinar - on demand How to Craft Personalized Connections in Health Marketing Custom content for Quad Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong View all resources What We’re Reading MediaPost Lawmakers Advance Sweeping Nationwide Privacy Bill Ad Age See Pedro Pascal’s first ‘La Vida Más Fina’ ads for Corona Extra CNBC Amazon plans to give Alexa an AI overhaul — and a monthly subscription price Suggest a story we should read Upcoming Event 13 JUN Webinar | 2 p.m. ET Driving Ecommerce Growth for Home, Garden, and Furniture Brands: 4 Trends for 2024 Presented by studioID and BigCommerce Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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