May 1 - Amazon’s Prime Video ads rollout shows promise | Why video is key to Roblox’s ad strategy

Why video is key to Roblox’s evolving advertising strategy; Warner Bros. Discovery unveils first-party data platform to unify video; Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles View online | Signup | Forward

Daily Dive May​ 1,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Win Customers in Today's Ad Game With retail-agnostic media platforms, brands can gain much more valuable customer information beyond traditional ad buys and single-retailer media networks. Find out how in this infographic.   Earnings Amazon’s Prime Video ads rollout gains traction ahead of upfronts debut Advertising remained on a tear in Q1, with executives touting encouraging early results from a change that has been controversial with users. Why video is key to Roblox’s evolving advertising strategy The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions. Warner Bros. Discovery unveils first-party data platform to unify video OMG, RPA and Wayfair are early partners for the company’s new Data-Driven Video offering, with IPG Mediabrands to begin testing in Q3. Sponsored Content by GSTV Beyond the living room: Why video on-the-go is linear TV’s perfect partner Unlocking on-the-go potential: redefining TV advertising. Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies. Read more news From Our Library Webinar - on demand How CPG Brands Can Reach Consumers at Scale and Drive Impact with Contextual Commerce Custom content for Chicory Webinar - on demand Strategic Investments in Digital Experiences: Maximizing ROI Amid Rapid Tech Evolution Custom content for HCLTech Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Playbook How to Boost Ad Reach and ROI in a Cookie-Less Market Custom content for Yelp View all resources What We’re Reading Axios Major U.S. newspapers sue OpenAI, Microsoft for copyright infringement The Wall Street Journal NBC Prepares $2.5-Billion-a-Year Bid to Pluck NBA Rights From TNT Grocery Dive Walmart adds new grocery line to private brands portfolio Suggest a story we should read Upcoming Events 08 MAY Webinar | 2 p.m. ET How Omnichannel Marketing Drives In-Store Results Presented by studioID and Criteo 15 MAY Webinar | 2 p.m. ET How to Craft Personalized Connections in Health Marketing Presented by studioID and Quad Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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