May 17 - Samsung swipes at Apple’s controversial ‘Crush!’ ad | Pizza Hut hits competitors’ drive-thrus

Pizza Hut hits drive-thrus to get consumers to ‘cheat’ on their burgers; TikTok users continue to grow and evolve: Here’s what the numbers say; IAB: Podcast ad revenue to grow double digits following last year’s slump; Sociable: Google goes big on generative AI at I/O 2024 View online | Signup

Daily Dive May​ 17,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Boost Ad Production & Distribution Creative automation helps marketers accelerate ad production, distribution & impact in today’s landscape. Learn how to execute bigger ideas in a simpler, more cost-effective way in this on-demand webinar.   Samsung swipes at Apple over controversial ‘Crush!’ ad for iPad Pro A spot pulled together in days shows a musician wandering through what appears to be the wreckage of Apple’s ad and plugs the Galaxy Tab S9. Pizza Hut hits drive-thrus to get consumers to ‘cheat’ on their burgers The chain’s delivery drivers will appear at competitor drive-thrus with a QR code on their back windows to offer the new Cheeseburger Melt. TikTok users continue to grow and evolve: Here’s what the numbers say While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov.  Sponsored Content by Industry Dive [Exclusive Data] What’s keeping your audience up at night? Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Download now. IAB: Podcast ad revenue to grow double digits following last year’s slump The sector is expected to see over $2 billion in revenue this year following modest growth of 5% in 2023 that contrasted years of double-digit gains. Column Sociable: Google goes big on generative AI at I/O 2024 The company unveiled a next-level generative AI search process along with a range of other new features that leverage the buzzy tech.  Read more news Why Print is Crucial to Modern Marketing Strategies Print continues to play a central role in bringing marketing campaigns to life and making sure they create the right impression. Explore insights from 150 marketers in this survey report. Download Now From Our Library Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Playbook How to Boost Ad Reach and ROI in a Cookie-Less Market Custom content for Yelp Webinar - on demand How Omnichannel Marketing Drives In-Store Results Custom content for Criteo Trendline Inside the changing data landscape in marketing Supported by PAN Communications Trendline Key e-commerce trends impacting retail Supported by Wunderkind View all resources What We’re Reading Ad Age Skechers to run Super Bowl ad in 2025—marking first brand to confirm big game ad buy The Wall Street Journal Reddit to Give OpenAI Access to Its Data in Licensing Deal Digiday Transparency shift: CMOs navigate new norms in agency profit models Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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