May 10 - Bacardí gets moving with Camila Cabello | Reebok turns photos into digital sneakers with AI

Reebok spins photo memories into custom digital sneakers with AI tool; Not crushing it: Apple’s new iPad Pro ad met with wave of backlash; Instagram beats TikTok for video-based user acquisition, survey finds; Hard Rock rolls out global loyalty program across hotels, retail, casinos View online | Signup | Forward

Daily Dive May​ 10,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID The Key Role of Print in Marketing Today Marketers aren’t choosing digital over print, or vice versa: Print marketing still has a vital role to play in an increasingly digital world. Learn how 150 marketing execs break down their budget in this report.   Column Campaign Trail: Bacardí drinks from fountain of youth with Camila Cabello Set to the pop star’s new single “I Luv It,” the rum brand’s latest “Do What Moves You” spot literalizes how sound moves everyone and everything. Reebok spins photo memories into custom digital sneakers with AI tool Reebok Impact uses a chat feature on Instagram to create virtual footwear that is interoperable with popular games including Fortnite and Roblox. UPDATED Not crushing it: Apple’s new iPad Pro ad met with wave of backlash Apple has issued an apology for the “Crush” spot and scrapped plans to run the ad on TV, saying the video “missed the mark.” Sponsored Content by Industry Dive 2024 demand gen field guide: 15+ top resources Map out a plan for success in 2024 with this expansive collection of how tos, deep dives, and more — curated especially for demand-gen marketers. Read now. Exclusive Instagram beats TikTok for video-based user acquisition, survey finds When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram. Hard Rock rolls out global loyalty program across hotels, retail, casinos In a multimillion-dollar campaign for the launch, celebrities Shakira, John Legend, Lionel Messi and Noah Kahan plugged member benefits. Read more news 2024 Snapshots: ROI-amplifying Audience Reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access Now From Our Library Webinar - on demand CMO Signals: Evolving from Influencer Marketing to Word-of-Mouth Commerce Custom content for Aspire Infographic How Brands Win New Customers in a Changing Digital Ad Game Custom content for Fetch Playbook How Effective Integrations Help You Make the Most of Your Mobile Marketing Data Custom content for Vibes Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong View all resources What We’re Reading Bloomberg Alphabet Progressing in Talks to Buy HubSpot, Sources Say TechCrunch TikTok will automatically label AI-generated content created on platforms like DALL·E 3 Digiday Is it time to change the agency holdco model? Suggest a story we should read Upcoming Event 21 MAY Tradeshow Licensing Expo Mandalay Bay Convention Center, Las Vegas, NV Presented by Informa Markets Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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