May 14 - Pepsi masters grilling season with Bobby Flay | Why marketers are downplaying sustainability

Why marketers increasingly downplay sustainability efforts; Welch’s Fruit Snacks debuts largest-ever campaign with Gordon Ramsay; Reddit hires Google vet to guide ad product development post IPO View online | Signup

Daily Dive May​ 14,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Boost Ad Production & Distribution Creative automation helps marketers accelerate ad production, distribution & impact in today’s landscape. Learn how to execute bigger ideas in a simpler, more cost-effective way in this on-demand webinar.   Pepsi stakes claim as superior soft drink for grilling season with Bobby Flay CMO Todd Kaplan said the partnership with celebrity chef Flay, who helped develop two limited-time sodas, responds to a rise in food culture in the U.S. Deep Dive Why marketers increasingly downplay sustainability efforts Greenhushing on climate-related initiatives is becoming more widespread amid an intensifying regulatory environment and consumer backlash. Welch’s Fruit Snacks debuts largest-ever campaign with Gordon Ramsay The celebrity chef serves as Welch’s “CFO,” or chief fruit officer, and stars in the first TV commercial in the brand’s history to promote its clean ingredients. Sponsored Content by Industry Dive [Exclusive Data] What’s keeping your audience up at night? Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Download now. Reddit hires Google vet to guide ad product development post IPO Jyoti Vaidee oversaw key launches at the search giant, including Dynamic Product Ads, and previously worked on Microsoft’s Outlook and Xbox. Read more news Why Print is Crucial to Modern Marketing Strategies Print continues to play a central role in bringing marketing campaigns to life and making sure they create the right impression. Explore insights from 150 marketers in this survey report. Download Now From Our Library Webinar - on demand Take Control of Returns: How to Save Costs & Boost Customer Convenience Custom content for Pitney Bowes Podcast Driving Connections with Customers: Loyalty Insights From Sephora Custom content for Talon.One Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Playbook How to Boost Ad Reach and ROI in a Cookie-Less Market Custom content for Yelp Webinar - on demand How Omnichannel Marketing Drives In-Store Results Custom content for Criteo View all resources What We’re Reading The Wall Street Journal Kraft Heinz Explores Sale of Oscar Mayer Ad Age Fast food has a value marketing problem—experts on how to fix it Retail Dive How Target will celebrate Pride this year Suggest a story we should read Upcoming Event 15 MAY Webinar | 2 p.m. ET How to Craft Personalized Connections in Health Marketing Presented by studioID and Quad Company Announcements Press releases from companies in your industry. New Tech Solution helps Retailers Boost Profits and Connect with Customers Press release from Social Shelf Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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