May 31 - LG’s global playlist fuels social media positivity | Are ads near controversial news articles safe for brands?

Ads next to controversial news articles: Here’s what the numbers say; Dollar General picks Criteo to boost retail media offering; Tastemade launches shoppable home improvement series using Shopsense AI View online | Signup

Daily Dive May​ 31,​ 2024 | Today’s news and insights for marketing leaders   TRENDLINE Inside Top Data-Driven Marketing Strategies Explore how generative AI could solve the cookie deprecation puzzle and how brands like Pop-Tart Bites use data-driven insights to tune their messaging in this Trendline.   LG fuels positivity on social media with ‘Optimism your feed’ playlist The global playlist is a compilation of influencer-backed content that, when viewed, is meant to spur the delivery of more positive content by algorithms. Ads next to controversial news articles: Here’s what the numbers say Recent Stagwell data finds little difference in purchase intent between ads placed near controversial articles and articles on safer topics. Dollar General picks Criteo to boost retail media offering The retailer can onboard first-party and in-store sales data to Criteo’s DSP, helping brands and agencies better reach its base of rural shoppers. Sponsored Content by Industry Dive 2024 snapshots: ROI-amplifying audience reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access your industry’s snapshot. Tastemade launches shoppable home improvement series using Shopsense AI Tapping Hedley & Bennett’s founder as host, the series focuses on redesigning kitchen spaces while viewers shop the products. Read more news From Our Library Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Playbook How to Boost Ad Reach and ROI in a Cookie-Less Market Custom content for Yelp Playbook How UGC Helped Boost Conversions for Dole Packaged Foods Custom content for Bazaarvoice Infographic How to Tap into Consumer Transaction Data and Outperform the Competition Custom content for Facteus Trendline Inside the changing data landscape in marketing Supported by PAN Communications View all resources What We’re Reading The Verge Google defends AI search results after they told us to put glue on pizza Bloomberg TikTok Pauses E-Commerce Push into Europe to Focus on US Digiday Shrinking budgets leave programmatic marketers with a raw deal Suggest a story we should read Upcoming Events 13 JUN Webinar | 2 p.m. ET Driving Ecommerce Growth for Home, Garden, and Furniture Brands: 4 Trends for 2024 Presented by studioID and BigCommerce 13 JUN Webinar | 2 p.m. ET Driving Returns ROI: How to Get Returns Out of Returns Presented by studioID and Pitney Bowes Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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