May 6 - Impossible Foods doubles down on meat | Inside digital’s media-buying bonanza

Digital’s media-buying bonanza wrestles with an industry at crossroads; Budweiser turns songs mentioning the brand into targeted ads on Spotify; Heineken transforms laundromats into late-night sports viewing spots; The Gen Z traveler has landed: Here’s what the numbers say View online | Signup | Forward

Daily Dive May​ 6,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID The Key Role of Print in Marketing Today Marketers aren’t choosing digital over print, or vice versa: Print marketing still has a vital role to play in an increasingly digital world. Learn how 150 marketing execs break down their budget in this report.   Impossible Foods’ Americana ads address the meat problem — with more meat The plant-based brand’s first campaign under a new visual identity targets meat eaters looking for options that are better for public health and the planet. Deep Dive Digital’s media-buying bonanza wrestles with an industry at crossroads Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content. Budweiser turns songs mentioning the brand into targeted ads on Spotify “UninterruptAds,” based in Brazil, takes over 500 songs that mention the AB InBev brand and serves them as ads on playlists corresponding to their genre. Sponsored Content by Marketing Dive’s studioID How to boost ad reach and ROI in a cookie-less market Even as third-party cookies become obsolete in 2024, marketers are under pressure to demonstrate ROI. Learn how marketers are rethinking data and reshaping ad strategy for high performance in this playbook. Heineken transforms laundromats into late-night sports viewing spots “LaundroMatch” targets UEFA Champions League fans in South Korea who watch live matches in the early morning hours when sports bars are closed.  The Gen Z traveler has landed: Here’s what the numbers say With 72% of millennials and 65% of Gen Zers planning to spend more on travel this year than 2023, brands need to connect at each step of the journey. Read more news 2024 Snapshots: ROI-amplifying Audience Reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access Now From Our Library Webinar - on demand CMO Signals: Evolving from Influencer Marketing to Word-of-Mouth Commerce Custom content for Aspire Infographic How Brands Win New Customers in a Changing Digital Ad Game Custom content for Fetch Playbook How to Connect With Consumers Through Ratings and Reviews Custom content for Stackline Playbook How Effective Integrations Help You Make the Most of Your Mobile Marketing Data Custom content for Vibes Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong View all resources What We’re Reading Digiday How CTV platforms are pushing non-traditional ad formats — but not too far CNBC Star Wars was the first Lego license — 25 years later, it’s stronger than ever The Wall Street Journal How Online Shopping Is Saving the Bricks-and-Mortar Store Suggest a story we should read Upcoming Event 15 MAY Webinar | 2 p.m. ET How to Craft Personalized Connections in Health Marketing Presented by studioID and Quad Company Announcements Press releases from companies in your industry. Cheshire-based global b2b PR and marketing agency The Scott Partnership achieves The King’s Award for Enterprise for International Trade Press release from The Scott Partnership Ironmark Expands Service Offering with Two Acquisitions to Streamline the Marketing Supply Chain Press release from Ironmark Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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