May 29 - Gatorade revives iconic ‘Is It In You?’ tagline | Klarna uses AI to save $10M on marketing annually

Klarna uses AI to save $10M on marketing annually while upping output; Puttshack tees up quirky spokesperson to highlight high-tech mini-golf; Walmart launches immersive digital shopping experience View online | Signup

Daily Dive May​ 29,​ 2024 | Today’s news and insights for marketing leaders   TRENDLINE Inside Top Data-Driven Marketing Strategies Explore how generative AI could solve the cookie deprecation puzzle and how brands like Pop-Tart Bites use data-driven insights to tune their messaging in this Trendline.   Gatorade revives iconic ‘Is It In You?’ tagline for largest-ever campaign The return of the nostalgic tagline is supported by a spot narrated by Michael Jordan that addresses the societal pressures placed on Gen Z athletes.  Klarna uses AI to save $10M on marketing annually while upping output More than a third of the Stockholm-based fintech company’s marketing savings in Q1 are attributable to AI. Puttshack tees up quirky spokesperson to highlight high-tech mini-golf The growing chain is relying on humor to differentiate itself in the competitive mini-golf space, explained CMO Susan Walmesley. Sponsored Content by Industry Dive 2024 snapshots: ROI-amplifying audience reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access your industry’s snapshot. Walmart launches immersive digital shopping experience Walmart Realm is composed of influencer-led virtual shops that are meant to shorten the distance between inspiration and commerce.  Read more news From Our Library Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Playbook How to Boost Ad Reach and ROI in a Cookie-Less Market Custom content for Yelp Playbook How UGC Helped Boost Conversions for Dole Packaged Foods Custom content for Bazaarvoice Infographic How to Tap into Consumer Transaction Data and Outperform the Competition Custom content for Facteus Trendline Inside the changing data landscape in marketing Supported by PAN Communications View all resources What We’re Reading Food Dive How Unilever is embracing artificial intelligence to revolutionize food development The Wall Street Journal Store Brands Are Filling Up More of Your Shopping Cart Grocery Dive UNFI launches retail media network Suggest a story we should read Upcoming Events 13 JUN Webinar | 2 p.m. ET Driving Ecommerce Growth for Home, Garden, and Furniture Brands: 4 Trends for 2024 Presented by studioID and BigCommerce 13 JUN Webinar | 2 p.m. ET Driving Returns ROI: How to Get Returns Out of Returns Presented by studioID and Pitney Bowes Company Announcements Press releases from companies in your industry. In Their “Deinfluencing” Era: Gen Zs Becoming More Skeptical of Influencers and Sustainability Messaging Press release from Rival Tech & Reach3 Insights Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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