May 13 - E.l.f. says corporate America has ‘So Many Dicks’ | Thomas’ debuts first brand character in 144 years

Thomas’ revives breakfast with first brand character in 144-year history; Coca-Cola’s Innocent Drinks eclipses first-party data goals with QR code ads; McDonald’s to focus on digital marketing with new fund; Campaign Trail: Bacardí drinks from fountain of youth with Camila Cabello View online | Signup | Forward

Daily Dive May​ 13,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Boost Ad Production & Distribution Creative automation helps marketers accelerate ad production, distribution & impact in today’s landscape. Learn how to execute bigger ideas in a simpler, more cost-effective way in this on-demand webinar.   E.l.f. says corporate America has ‘So Many Dicks’ and not enough diversity The brand highlights the “ROI of DEI” by calling out the success of its diverse board compared to those full of men named Richard, Rick and Dick. Thomas’ revives breakfast with first brand character in 144-year history Thom, billed as a “proper young man with a strong British accent,” is meant to remind consumers to savor breakfast amid the hectic morning shuffle. Exclusive Coca-Cola’s Innocent Drinks eclipses first-party data goals with QR code ads A digital billboard campaign in London metro stations gathered over 25,000 consumer form submissions and exceeded expectations by 5,000%.  Sponsored Content by Marketing Dive’s studioID Gain new customers as digital advertising evolves Amid the phase-out of third-party cookies, retailers must adapt their digital advertising strategies in order to win new customers. Learn how retail-agnostic media platforms can help in this infographic. McDonald’s to focus on digital marketing with new fund The fund, which will be paid with existing contributions, will allow the chain to market more effectively to customers within its app.  Column Campaign Trail: Bacardí drinks from fountain of youth with Camila Cabello Made with BBDO New York, the rum brand’s latest “Do What Moves You” spot literalizes how sound moves everyone and everything. Read more news Why Print is Crucial to Modern Marketing Strategies Print continues to play a central role in bringing marketing campaigns to life and making sure they create the right impression. Explore insights from 150 marketers in this survey report. Download Now From Our Library Webinar - on demand Take Control of Returns: How to Save Costs & Boost Customer Convenience Custom content for Pitney Bowes Podcast Driving Connections with Customers: Loyalty Insights From Sephora Custom content for Talon.One Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Playbook How to Boost Ad Reach and ROI in a Cookie-Less Market Custom content for Yelp Webinar - on demand How Omnichannel Marketing Drives In-Store Results Custom content for Criteo View all resources What We’re Reading The Wall Street Journal How Television Advertising Lost Its Relevance Ad Age Target scales back Pride Month plans, drawing rebuke from LGBTQ+ rights group Digiday ‘Fasten your seat belt’: What to watch for in this year’s TV and streaming advertising upfront market Suggest a story we should read Upcoming Event 15 MAY Webinar | 2 p.m. ET How to Craft Personalized Connections in Health Marketing Presented by studioID and Quad Company Announcements Press releases from companies in your industry. Thunderclap.it Launches An Exclusive Mother's Day Sale With 35% OFF Sitewide Press release from ThunderClap.it Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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